A brand deal is a collaboration between a company and an individual, such as an athlete or influencer, designed to promote products or services. These partnerships are a powerful tool for brands to reach wider audiences, build credibility, and drive sales. Athletes and influencers possess loyal followings, making them influential voices that can authentically connect with target markets. For example, an athlete showcasing sports gear or a fitness influencer promoting supplements can significantly boost brand awareness and customer trust. However, finding the right partner can be challenging without the right tools. OpenSponsorship bridges this gap by connecting brands with athletes and influencers, simplifying the process of creating impactful partnerships that deliver results. It’s the ultimate solution for seamless brand deals. Here are some of our favorite brand deals on OpenSponsorship.
Harmless Harvest, known for its organic coconut water and sustainable beverages, partnered with Noah Bridges, a standout player from the viral Savannah Bananas, for an exciting brand deal. With over 200,000 followers on social media, Noah's engaged audience makes him an ideal partner for promoting Harmless Harvest's eco-friendly products. Through this collaboration, Noah’s platform amplifies Harmless Harvest’s message of sustainability, reaching a broader consumer base. Social media has become a powerful tool for brand deals, allowing influencers like Noah to create authentic connections with followers and drive brand success. This partnership exemplifies how leveraging social media can significantly boost brand awareness and build meaningful customer relationships.
Allie Long, a professional soccer player and influential sports figure, has built a strong presence both on and off the field. The GIST, a popular media company focused on delivering sports news from a female perspective, teamed up with Allie to create a unique partnership promoting Marriott Hotels. The collaboration highlights Marriott’s commitment to providing exceptional experiences for athletes and travelers alike. Allie, with her massive following and influence, was the perfect fit to promote Marriott's luxurious and athlete-friendly accommodations. Through social media and The GIST’s platform, this partnership brought attention to Marriott Hotels’ offerings, emphasizing comfort, quality, and convenience for all types of travelers.
Beast Mode, the popular brand founded by NFL legend Marshawn Lynch, is known for its bold apparel and lifestyle products, reflecting Lynch’s fearless attitude on and off the field. Clayton Bush, an influential social media personality with over 500,000 followers, has become a prominent figure in the sports and lifestyle space. With his large following and strong engagement, Clayton is a powerful voice in the influencer community. The collaboration between Beast Mode and Clayton Bush highlights the seamless fusion of sports culture and lifestyle, with Clayton promoting Beast Mode’s merchandise through his social media platforms. This partnership leverages his wide reach to connect with a younger, trend-savvy audience, boosting Beast Mode's brand awareness and appeal.
LIV Golf is an innovative golf league that has quickly gained popularity for its bold approach to the sport, offering exciting competitions and a unique format that has captured the attention of golf fans worldwide. With a commitment to growing the game and offering significant opportunities for players, LIV Golf has become a dominant force in the industry. Bryce Cope and Ben Kruper, both influential content creators, have strong presences on Instagram, where they connect with a diverse audience of sports and lifestyle enthusiasts. Leveraging their platforms, Bryce and Ben partnered with LIV Golf to amplify its message, showcasing the league’s thrilling events and bringing its brand to a wider, engaged audience through social media.
Sauce on the Side is a vibrant brand known for its delicious and innovative twist on classic dishes, offering fresh and flavorful meals that appeal to a wide range of tastes. Lexie Hull, a standout athlete and professional basketball player, has built an impressive career, earning accolades for her skill and dedication to the game. With over 100,000 followers on social media, Lexie has a powerful platform to engage and inspire her audience. In collaboration with Sauce on the Side, Lexie helped launch a giveaway campaign, offering fans a chance to win exclusive prizes while showcasing the brand’s delicious menu. This partnership leveraged her influence to boost Sauce on the Side’s visibility and reach.
OpenSponsorship plays a pivotal role in highlighting and facilitating successful brand deals like the ones between Sauce on the Side and Lexie Hull, or LIV Golf and influential content creators. These partnerships have a lasting impact, allowing brands to tap into new audiences, boost brand awareness, and increase customer loyalty. By connecting brands with athletes, influencers, and content creators, OpenSponsorship helps craft authentic collaborations that resonate with targeted followers. The platform streamlines the process of finding the perfect brand ambassador, making it easier for companies to tap into the power of social media and sports culture. With its vast list of athletes and influencers, OpenSponsorship ensures that brands can connect with the right partners to achieve impactful and measurable results.