Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

How Much Does it Cost to Sponsor an MLB Player?

Sep 27, 2022 10:10:37 AM / by Jayson Walla posted in MLB, Baseball


The Cost of Partnering with MLB Players

Major League Baseball players are some of the biggest athletes in the world. They're idolized by millions of fans and have a huge influence on popular culture. Working with that level of stardom generally comes with a high price tag, and if you're a brand or company looking to partner with an MLB player, especially smaller early-stage companies, this might be a dream that is out of reach. But is it REALLY? Over the years, the game has evolved and changed, but one thing has remained constant: the importance of sponsorships. Sponsorships are a vital part of the MLB, providing much-needed revenue for teams and players alike. It has also gotten much easier and cheaper through platforms like OpenSponsorship. So how much does it cost to sponsor an MLB player? Let's take a look.

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Factors Affecting the Cost of Sponsoring an MLB Player

The cost of sponsoring an MLB player can vary widely depending on a number of factors. The most important factor is undoubtedly the popularity of the player. A superstar like Mike Trout or Felix Hernandez is going to command a much higher sponsorship fee than a fringe player who spends most of his time in the minor leagues.

Other factors that can affect the cost of sponsoring an MLB player include the size and marketability of the player's team, the length of the sponsorship contract, and any special clauses or stipulations that may be included in the contract.

Sponsorship fees also tend to be higher for players who are considered to be "good guys." Players who are known for their community involvement or charitable work are more attractive to potential sponsors than those with checkered pasts or off-field issues. In general, companies are looking for players who will be positive ambassadors for their brands.

How to Find an MLB Player that Fits your Budget

Generally, the standard rate of A-list MLB Players starts at $12,000, however, there are many great ways to find a wider range of athletes that are a better fit for your brand, more affordable, and also have stellar ROI.

You can utilize the Search Feature on OpenSponsorship to search MLB players!

LOW COST (under $2,500):

  • Average followers: 200k
  • Example: Austin Riley, Atlanta Braves

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MID-COST ($2,500 - $10,000):

  • Average followers: 1 Million
  • Example: Carlos Correa, Minnesota Twins

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HIGH-COST (over $10,000):

cost to sponsor mlb player_3

Final Thoughts on The Cost of Sponsoring an MLB Player

As explained above, the cost of sponsoring an MLB player can vary widely depending on a number of factors, but it doesn't always have to cost a fortune. It's more about finding athletes that are the right fit for various marketing objectives of the campaigns that companies are looking to run. Companies looking to sponsor an MLB player should consult with experienced professionals like OpenSponsorship to ensure they get the best bang for their buck and athletes who are the right fit for the marketing campaign you are looking to run. Get started and sign up to OpenSponsorship for free!


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Top 10 MLB Athletes to Sponsor in 2020

May 1, 2020 7:27:18 PM / by Pemba C. Sherpa posted in MLB, OpenSponsorship, social media athletes, sponsoring athletes, sponsorship campaigns, athlete marketing, MLB All Star Game, Parterships, trends, Tik Tok, affiliate marketing, Baseball


It’s official, the start of the 2020-21 MLB season has been pushed back to June 2020. We took this chance and looked at what some of our Opensponsorship MLB  athletes are up to during what was supposed to be the beginning of their seasons. Even with the season on hold, the digital presence of our athletes through their social media accounts have been stronger than ever. 

Social media platforms have given the fans an opportunity to stay connected with our favorite MLB athletes all the while following the current social-distancing guidelines. Social media has given us the chance to take a peek into the lives of these professional athletes. Being able to see their family life, the causes & charities that they care about, and of course the at-home workout routines have all been a source of both encouragement and entertainment. Opensponsorship has helped athletes and brands capitalize on this new found time and space by identifying and activating sponsorship opportunities. The Opensponsorship platform has given athletes an opportunity to build their brand while also helping brands partner with their picture perfect ambassadors. Here are some of our favorite MLB athletes on the Opensponsorship platform.


Matt Carpenter


Matt Carpenter is the third baseman for the St. Louis Cardinals and an avid fan of the outdoors. Matt is a family man with two young children, who he posts pictures and videos of frequently on his social media accounts.

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Matt understands the value of giving back to the community, this is why you can see him working alongside charities such as the Homers for Health, Cardinal Gennon Children’s Foundation. Click here to work with Matt Carpenter.


Alex Bregman


Alex Bregman is another third baseman for the Houston Astros. As a former World Series champion and an MVP,  Alex is no stranger to the spotlight. Alex knows the value of hard work and understands the importance of community. This is why you can see Alex giving back to organizations such as FeedHou (post shown below). Fun fact: Alex has his own podcast and also is the founder of the non-profit organizationBergmanCares. Click here to partner up with Alex Bregman.


Jon Duplantier


Jon Duplantier is a pitcher for the Arizona Diamondbacks. Although he may only be in his fifth year in the MLB, Jon is already considered an All-Star on the Opensponsorship platform. Jon has worked with multiple brands, and has accumulated countless 5-star ratings on his sponsorship deals for professionalism, attention to detail, and timeliness. Click here to work with Jon Duplantier.


Kole Enright

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Kole Enright is a second baseman for the Texas Rangers, and at only 22 years old he already understands the importance of branding. Kole has completed a number of sponsorship deals with multiple brands all the while receiving 5-star ratings. Kole is described as professional and has proven his ability to conduct seamless deals. Kole cares deeply about charities such as Love Made Visible and Habitat for Humanity, and this is evident throughout his social media presence. Here’s achance to work with Kole Enright.


Alex Katz


Alex Katz is pitcher for the Kansas City Royals, who has already created an illustrious career for himself at the MLB. Alex has brought his enthusiasm, energy, and professionalism to the Opensponsorship platform. As proof, Alex has been awarded with the 5-star rating on the platform. Alex is a caring soul who knows his impact on his community. Alex is regularly working on the charity Pitch in for Baseball, which can be seen on his Instagram and other social media accounts. Find an opportunity to partner with Alex Katz.


Justin Turner

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Justin Turner is a third baseman for the LA Dodgers and a newcomer to the platform. Justin brings on his massive following of 750k+ through his Twitter and Instagram accounts. Justin provides quality content which is a huge plus to any brands that will be sponsoring him through the Opensponsorship platform. Work with Justin Turner here.


Kyle Schwarber

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Kyle Schwarber is an outfielder for the Chicago Cubs and a former World Series Champion. Outside of his profession, Kyle is also the proud founder and operator of his own charity the Neighborhood Heroes. Kyle is the perfect candidate for brand sponsorships, as he is known for his family oriented character and his selflessness throughout his community. Send Kyle Schwarber a message here on our platform.


Eddie Rosario


Eddie Rosario is a left fielder for the Minnesota Twins and a two-time silver medalist of the World Baseball Classic. Known as a national baseball hero from Puerto Rico, Eddie looks to cement his legacy into his newfound role in the MLB. Eddie is a family man who posts frequently about his family and loved ones on his social media accounts. Partner with Eddie on the platform here.


CJ Edwards

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CJ Edwards is a pitcher for the Chicago Cubs and a former World Series champion. CJ loves to post about his family on his social media accounts. One can easily find adorable pictures of his children everywhere on his profiles. CJ is great at exhibiting his love for his family and the game. Work with CJ here.


Blake Swihart

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Blake Swihart is a catcher for the Texas Rangers, and another former World Series champion. Blake is soon to be a dad, and he is more than excited to show it! Blake is a great candidate for sponsorship campaigns as he enters a new phase in his life, giving new visibility to the novel aspects of his life. Partner with Blake Swihart here.

These are just a few of our amazing athletes who are on our platform today. Check out the rest of our MLB athletes here or view all 6,000+ athletes here on the platform to find the perfect partner for your next sponsorship campaign.

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