May 1, 2020 7:27:18 PM / by Pemba C. Sherpa posted in MLB, OpenSponsorship, social media athletes, sponsoring athletes, sponsorship campaigns, athlete marketing, MLB All Star Game, Parterships, trends, Tik Tok, affiliate marketing, Baseball
It’s official, the start of the 2020-21 MLB season has been pushed back to June 2020. We took this chance and looked at what some of our Opensponsorship MLB athletes are up to during what was supposed to be the beginning of their seasons. Even with the season on hold, the digital presence of our athletes through their social media accounts have been stronger than ever.
At OpenSponsorship, our vision is to make sports sponsorship easier for everyone. We believe in sport sponsorship as a marketing tool and want all brands – big or small, to benefit from the many positive externalities it brings. Sports sponsorships, particularly athlete endorsements, are one of the most under-utilized social media marketing tools.
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