Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Top Brands That Partner With Professional Athletes

Oct 28, 2020 1:14:10 PM / by Audrey Brown posted in Athlete Endorsements, brand deals, brand awareness

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In 2018, sports sponsorship produced over $17 billion in revenue and will increase to roughly $20 billion by 2022. These numbers come from all different types of sponsorship deals, whether it’s with a small startup or with the biggest company in the world. There are many benefits of athlete endorsements for both the brand and the athlete because it can generate brand awareness and brand equity, resulting in more revenue. Additionally, the competitive advantage that a brand can receive by partnering with a professional athlete outweighs the cost of having to pay the athlete to promote the product. With that being said, here are some top brands that partner with professional athletes. 

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FIve Public Relations Efforts to Get Your Brand Out There

Oct 21, 2020 10:58:40 AM / by Audrey Brown posted in brand building, public relations, brand awareness

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Sometimes it can seem like it’s impossible to get your company name out to the world, especially if it’s new. However, it’s not as hard as you think. Public Relations (PR) provides an opportunity for all companies (no matter how big or small) to be seen by the public. But the question is: How?

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