Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Top Brands That Partner With Professional Athletes

Oct 28, 2020 1:14:10 PM / by Audrey Brown posted in Athlete Endorsements, brand deals, brand awareness

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In 2018, sports sponsorship produced over $17 billion in revenue and will increase to roughly $20 billion by 2022. These numbers come from all different types of sponsorship deals, whether it’s with a small startup or with the biggest company in the world. There are many benefits of athlete endorsements for both the brand and the athlete because it can generate brand awareness and brand equity, resulting in more revenue. Additionally, the competitive advantage that a brand can receive by partnering with a professional athlete outweighs the cost of having to pay the athlete to promote the product. With that being said, here are some top brands that partner with professional athletes. 

The Gatorade Company (Under the PepsiCo brand)

The Gatorade Company makes up 46% of the sports drink market (according to Forbes) and is known for its powerful drink that hydrates athletes. Athletes who endorse the brand include Serena Williams, Dwayne Wade, J.J. Watt, Bryce Harper, and many others in various sports. If you turn on the TV, you will most likely see a Gatorade commercial that features a professional athlete or their product on the sidelines of major league sports game. Therefore, The Gatorade Company is among the top brands to partner with both professional athletes, teams, and leagues to keep their product active and popular in the sports world. 

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Nike

Nike spends over $6 billion on athlete partnerships alone, making them the largest sponsor in the sports industry. Additionally, according to Forbes’s list of the world’s highest-paid athletes, Nike represents over half of them. This goes to show that Nike has a huge competitive advantage over other sports apparel companies (such as Under Armour and Puma) because Nike makes up a large portion of endorsement deals with some of the most well-known athletes in the world. Also, Nike is so popular that professional athletes are coming to them and asking to sponsor their products, making it easier for Nike to put together deals a lot quicker than most. All in all, it’s no secret that Nike is a top (if not the top) brand that partners with professional athletes.

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Mercedes Benz

Mercedes Benz might not immediately come to mind when you think about sports sponsorships, but they’ve actually done quite a few deals that make them a top brand. For example, Roger Federer, one of the highest-paid athletes in the world, has a deal with Mercedes Benz for over $5 million annually. Mercedes Benz also targets their partnerships with international athletes since they are a European brand in addition to sponsoring events such as the Shanghai ATP Tour. Nonetheless, they are still a powerhouse when it comes to all types of sports sponsorships, which is why they are recognized as one of the top brands that partner with professional athletes. 

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Although these brands already have brand awareness and money to spend on large sponsorship deals, that shouldn’t stop other smaller brands from finding new athletes to partner with. That’s what OpenSponsorship is for; it is the largest two-sided marketplace for brands and professional athletes to connect about sponsorship opportunities, giving smaller brands a chance to attach themselves to various athletes. Who knows? The next big sponsorship deal could be from your company. Check out OpenSponsorship to see what athletes can do for you and your brand.

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FIve Public Relations Efforts to Get Your Brand Out There

Oct 21, 2020 10:58:40 AM / by Audrey Brown posted in brand building, public relations, brand awareness

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Sometimes it can seem like it’s impossible to get your company name out to the world, especially if it’s new. However, it’s not as hard as you think. Public Relations (PR) provides an opportunity for all companies (no matter how big or small) to be seen by the public. But the question is: How?

1. Press Releases

Press Releases are an announcement that can create a “buzz” around the company and generate publicity and attention. Not to mention, it’s cost-effective! They can be posted on major release sites for a low cost or you can do media outreach on your own. Pitching your press release to news outlets in the hopes that they will write a story about you is free. Sending out a press release is one of the easiest ways to build brand awareness when you’re on a budget and don’t have a ton of media relations (yet!). 

2. Media Outreach

Pitch, pitch, pitch! Research any publication that is in your designated field and/or industry and send them an email about your company. Offer an interview, press kit (both discussed in this blog post), or some free press for their publication (e.g. your company writing or promoting their publication on your platforms). The more emails you send, the more chances you’ll get someone to bite. Don’t stop until someone writes about your brand! 

3. Community Relations

Having your community stand behind you is extremely important when wanting to get your name out there. Attend community events like a carnival, local sports game, service day, basically anything where you can set up a table and talk with people within your community. It will pay off when someone asks about your company and there are people that you spoke to and like what you do. 

4. Interviews

Promising an interview with your company or about your new product in addition to whoever is involved (especially if they are notable in the area or industry) is a great way to get publications to write about you. Attaching yourself to other companies, people, brands, anyone or anything that has some sort of following is crucial for brand awareness. Even a five-minute interview can generate a story that can help get your brand out there, so there are no excuses why you shouldn’t be using it as a tactic. 

5. Press Kits

Send press kits to targeted writers, publications, important professionals in your industry, and even friends/family. It can be just a letter promising a free trial, the product itself, or just a general care package. Having them post about your press kit will expand to their network and expand your overall outreach that makes people more aware of who you are. Not to mention, their likeness will make others want to check out your company if they are considered to be a trusted source.

One important thing to note is that you can’t just pick one of these ideas and run with it. To get the most out of your public relations efforts, you need to combine these tactics. If you know where to look and who to contact, this will be fairly easy as everyone wants some press for their company. Keep going and your brand will become even more well-known!

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