Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

NASCAR SHAKES UP SPORTS SPONSORSHIP WITH MONSTER ENERGY DEAL

Jan 4, 2017 12:46:46 PM / by Branden Mongiovi posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business

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Monster hits the clutch and puts its NASCAR sponsorship in gear Monster hits the clutch and puts its NASCAR Cup Series sponsorship in gear.
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7 Reasons Why You Should Invest in Sports Sponsorship

Dec 28, 2016 3:29:27 PM / by Ishveen Jolly posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business

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Some see sports sponsorship as just another form of influencer marketing, but we see it as a channel that offers more benefits, more variety, and a more powerful form of marketing.   

Here are our seven reasons why sports sponsorship should be used in a brand marketing strategy.   

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DEAL OF THE WEEK (11.6.16 - 11.12.16)

Nov 11, 2016 11:47:21 AM / by Ishveen Jolly posted in Hero Women's Indian Open, Ladies European Tour, sponsorship, athlete, Beth Allen, Brand, Brand Endorsements, Endorsement, Florentyna Parker, Golf, Hero Motocorp

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So your consumers follow golf, but you don’t want to wait until the Masters in April to get into sports sponsorship? Well, events take place across the globe year round and Hero Motocorp, the largest two wheeler manufacturer in India, is hosting their annual Ladies European Tour event this week!

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DEAL OF THE WEEK (10.23.16 – 10.29.16)

Oct 27, 2016 10:16:43 AM / by Ishveen Jolly posted in Josh Gasser, sponsorship, Wisconsin, Badger, Basketball, Brand, Brand Endorsements, Cyc Fitness, deal, Endorsement, exercise

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On Sunday, October 23rd, former Wisconsin Badger basketball standout Josh Gasser attended a Cyc Fitness exercise class in Madison, WI as part of a sports sponsorship deal reached through OpenSponsorship. The athlete endorsement agreement also included an Instagram post in the days leading up to the event.

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Which athlete is YOUR perfect match?

Oct 21, 2016 4:33:33 PM / by Ishveen Jolly posted in Influencer, Leffen, Puma, Red Bull, Rickie Fowler, sponsorship, sports, Tom Brady, Ugg, athletes, Brand, Brand Endorsements, Endorsement

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We believe that an athlete influencer can be an effective voice for any brand.

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The Perfect Fit: Athletes and Menswear

Oct 18, 2016 4:03:43 PM / by Ishveen Jolly posted in Apple, Justin Long, Kings and Jaxs, Lincoln, Matthew McConaughey, Mmebership, Progressive Insurance, Russel Westbrook, Sponsor, Superdry, Tie Bar, athlete, Brand, Brand Endorsements, Dwyane Wade, Endorsement, Eric Decker

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Do you ever see a celebrity endorsement and think to yourself “he/she is a perfect sponsor for that brand”? Lincoln and Matthew McConaughey, Apple and Justin Long, even Progressive Insurance and Flo (she’s a celebrity now, right?).

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