The legalization of CBD in all 50 US states in recent years brought a flood of brands selling different CBD products, and sports sponsorship has been the most popular area for their brands to build awareness and spread information about their product. The 4 major US sports leagues have not yet warmed up to the idea of embracing these brands as partners, but other sports leagues have started to work with them. This includes the BIG3 basketball league, IndyCar racing teams, and active players in the PGA. In addition, retired players in the NBA and NFL have teamed up for great sponsorship deals with CBD brands and these players have started to lobby for CBD products to be allowed for active players to use.
CBD has become a major buzzword across many different industries. From sports to food it seems CBD has a new use every day. I am sure you are wondering if this cannabinoid extract is really all that; can CBD really be effective in so many different ways? The answer across the board seems to be a resounding yes. In one study examining the effect of CBD on cortisol levels cannabidiol (CBD) caused a significant drop in levels of the stress hormone after administration. In another study examining the antipsychotic effects of CBD, it was discovered that cannabidiol is a well tolerated treatment for people suffering from schizophrenia as it has several antipsychotic properties. Clearly CBD is more than just a buzz word thrown around by companies trying to sell a product. So we know the stuff works, the next question is how do we market it to consumers?
Here are 4 strong ways to get results from your CBD marketing strategy: