Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

The UFC Revolution is Being Televised

Nov 15, 2016 11:59:54 AM / by Ishveen Anand posted in Joe Warren, Las Vegas, Matt Brown, Monster Energy, Reebok, Rolls Royce, Ronda Rousey, sponsorships, Toronto, UFC, UFC 206, UFC 207, Brand Endorsements, Conor McGregor, endorsements

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If you didn’t know who UFC star Conor McGregor was when we gave his video game appearance a shout out in our blog post last week, chances are that you became aware of him over the weekend. Despite being 5’9”, he has become a giant within the UFC along with the gold standard for sports sponsorship.

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I got my ideal Brand Ambassador. Now what?

Nov 8, 2016 12:54:33 PM / by Ishveen Anand posted in AIG, MLB, NBA, New Zealand Rugby Union, sports sponsorship, Uncategorized, athlete endorsement, athlete influencer, brand ambassador, Brand Endorsements, Call of Duty: Infinite Warfare, Conor McGregor, Hankook Tires

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One element that we often see missing from brands' influencer efforts is how they leverage the events afterwards.

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