If you didn’t know who UFC star Conor McGregor was when we gave his video game appearance a shout out in our blog post last week, chances are that you became aware of him over the weekend. Despite being 5’9”, he has become a giant within the UFC along with the gold standard for sports sponsorship.
The UFC Revolution is Being Televised
Nov 15, 2016 11:59:54 AM / by Ishveen Anand posted in Joe Warren, Las Vegas, Matt Brown, Monster Energy, Reebok, Rolls Royce, Ronda Rousey, sponsorships, Toronto, UFC, UFC 206, UFC 207, Brand Endorsements, Conor McGregor, endorsements
I got my ideal Brand Ambassador. Now what?
Nov 8, 2016 12:54:33 PM / by Ishveen Anand posted in AIG, MLB, NBA, New Zealand Rugby Union, sports sponsorship, Uncategorized, athlete endorsement, athlete influencer, brand ambassador, Brand Endorsements, Call of Duty: Infinite Warfare, Conor McGregor, Hankook Tires
One element that we often see missing from brands' influencer efforts is how they leverage the events afterwards.