Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

The UFC Revolution is Being Televised

Nov 15, 2016 11:59:54 AM / by Ishveen Jolly posted in Joe Warren, Las Vegas, Matt Brown, Monster Energy, Reebok, Rolls Royce, Ronda Rousey, sponsorships, Toronto, UFC, UFC 206, UFC 207, Brand Endorsements, Conor McGregor, endorsements


If you didn’t know who UFC star Conor McGregor was when we gave his video game appearance a shout out in our blog post last week, chances are that you became aware of him over the weekend. Despite being 5’9”, he has become a giant within the UFC along with the gold standard for sports sponsorship.

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I got my ideal Brand Ambassador. Now what?

Nov 8, 2016 12:54:33 PM / by Ishveen Jolly posted in AIG, MLB, NBA, New Zealand Rugby Union, sports sponsorship, Uncategorized, athlete endorsement, athlete influencer, brand ambassador, Brand Endorsements, Call of Duty: Infinite Warfare, Conor McGregor, Hankook Tires


One element that we often see missing from brands' influencer efforts is how they leverage the events afterwards.

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