Many cosmetic brands use influencers as a significant component of their marketing strategy. Not only do influencers validate the brand's products, but they also expose the brand and its products to the influencer's large followings, creating many potential customers. Athletes are social media influencers with loyal followings that want a peek into these athletes' daily lives and routines, making them ideal candidates to partner with cosmetic brands.
Female Athletes as Influencers for Cosmetic Brands
Sep 1, 2020 11:42:49 AM / by Ashton Jimenez posted in influencers, marketing opportunities, cosmetics