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Feb 8, 2022 11:58:08 AM / by J F posted in marketing ideas, marketing opportunities, open sponsorship, Brand Endorsements, Investors, women, female athletes, WNBA, Draymond Green, Pay gap, International women's day
At OpenSponsorship, our vision is to make sports sponsorship easier for everyone. We believe in sport sponsorship as a marketing tool and want all brands – big or small, to benefit from the many positive externalities it brings. Sports sponsorships, particularly athlete endorsements, are one of the most under-utilized social media marketing tools.