Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Four Reasons Why Your Brand Should Sponsor Sports  Events

Jan 15, 2020 4:57:24 PM / by Spencer Peek posted in Sponsor, sponsorship campaigns, sports sponsorships, events, Parterships

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Sponsorship of sports events has been a strategy in place for decades, however with the rise of digital marketing some marketers think event sponsorship is outdated - not the case! Sponsorship of sports events is more relevant, alive and effective as ever, thanks to a big need for brands to directly connect with their customers; get their products into the hands of customers and win trust and loyalty. 

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B2B sports sponsorship? That’s A-OK

Nov 1, 2016 1:50:06 PM / by Ishveen Anand posted in Aon, KPMG, Lotus, Manchester United, Phil Mickelson, ROI, sports sponsorship, teams, athletes, B2B, Barclays, Brand Endorsements, business, Dell, EMC, Endorsement, events, Formula 1, Guinness World Record

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We hear it all the time: Sports sponsorship isn't a B2B strategy. There's no concept of B2B sports sponsorship.

While it's a valid concern from companies who focus on B2B sales ... if you think about the pro sports community and the $60B in sponsorship spend that you see at work every time you tune into a game, you’ll realize that this thinking has little merit.

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