Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Fearless Content Marketing Strategies in Extreme Sports

Jul 10, 2020 12:47:05 PM / by Pemba C. Sherpa posted in sports sponsorship, athlete marketing, Content Marketing, Brand Marketing, Extreme Sports, Outdoors Lifestyle Brands


The world of Extreme Sports is a treasure trove of surreal and engaging content. Countless times large prints of photos from extreme sports have caught the eyes of consumers when they’re posted on walls of retail stores and outlet malls. When shopping for outdoor lifestyle gear, equipment, and clothing, I personally find myself more drawn to purchasing an item if it has a photo of someone wearing in its appropriate climate or terrain. As consumers, we have come to trust the validity of a product through reviews, photos, and videos of individuals using it prior to our purchase. Brands such as GoPro, Red Bull, and Anheuser-Busch have been taking advantage of this form of consumer behavior.

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