Daily Fantasy Sports (DFS) has become one of the most popular forms of sports gambling and betting within the last 3 years. Reporting a total of $350 million in revenue in 2019 alone, DFS is well on it’s way to creating a completely separate market from the traditional sports gambling landscape the industry has normalized. With countless marketing and partnership opportunities across DFS platforms like DraftKings, FanDuel, Yahoo Sports and Fantasy Draft; brands have the opportunity to promote themselves and potential partnerships in ways we have not experienced. How can this benefit your brand you ask? Here are 3 ways your brand can benefit from Daily Fantasy Sports.