If you didn’t know who UFC star Conor McGregor was when we gave his video game appearance a shout out in our blog post last week, chances are that you became aware of him over the weekend. Despite being 5’9”, he has become a giant within the UFC along with the gold standard for sports sponsorship.

Desert Hawks. Red Hawks. Nighthawks. Any way you cut it, the NHL expansion team in Las Vegas is going to have a pretty cool name.