Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

The Perfect Fit: Athletes and Menswear

Oct 18, 2016 4:03:43 PM / by Ishveen Jolly posted in Apple, Justin Long, Kings and Jaxs, Lincoln, Matthew McConaughey, Mmebership, Progressive Insurance, Russel Westbrook, Sponsor, Superdry, Tie Bar, athlete, Brand, Brand Endorsements, Dwyane Wade, Endorsement, Eric Decker


Do you ever see a celebrity endorsement and think to yourself “he/she is a perfect sponsor for that brand”? Lincoln and Matthew McConaughey, Apple and Justin Long, even Progressive Insurance and Flo (she’s a celebrity now, right?).

Well, athletes are a perfect fit for an entire industry: Men’s Fashion. Though it's obvious why these partnerships make sense, it often isn't clear how accessible professional athletes are. Hint: You do not have to be Nike or Adidas to have an athlete endorsement.

Athletes in all sports are fashionable and take every opportunity they can to show off their favorite outfits-  see MVPs Russell Westbrook and Cam Newton, to name a few.

With an OpenSponsorship membership, you can gift fashion items to athletes in exchange for social media posts at no additional charge to you. To attract athletes with significant social media followings, deals can be reached for as little as $1,000.

Check out all of our male athletes. We have an incredible collection of athletes on OpenSponsorship, so filtering them down to "male" may not do the trick- use our search filters (social media following, engagement, location, lifestyle- you name it!) to narrow them down and find athletes who are the perfect fit for you.

Here are some of our favorite Men's Fashion athlete campaigns:

Superdry and Eric Decker - Some have said that only Tom Brady's modeling chops compare to Eric's.
Kings and Jaxs and Russell Westbrook - This coincided with K&J's launch in both Nordstrom and Saks Fifth Avenue in 2013.
Tie Bar and Dwyane Wade - Accessories brands can join in on the fun, too. Wade has had three Tie Bar collections - one for every NBA championship he's won.

If you're a menswear brand, or any brand for that matter, and want to learn more about opportunities with OpenSponsorship, reach out to a rep today or send us an email at

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