Some see sports sponsorship as just another form of influencer marketing, but we see it as a channel that offers more benefits, more variety, and a more powerful form of marketing.
Here are our seven reasons why sports sponsorship should be used in a brand marketing strategy.
Most NFL athletes come from small towns just like you and me. The best way to get a small business the right publicity would be by sponsoring an athlete from your own town. We see many athletes such as Troy Polamalu (former Pittsburgh Steeler) representing Head and Shoulders shampoo for five years, Cam Newton (current captain of the Carolina Panthers) with multiple Gatorade and Oikos Greek yogurt commercials and Eli Manning (QB for the NYG) being the face of many Toyota ads, which are just a few to name. Most athletes make the most of their money not by playing their sport, but by being sponsored. Why not build your local restaurant or car dealership by sponsoring an NFL athlete? Not all sponsorships have to be such large brands such as the previously mentioned. The goal of OpenSponsorship is to help large brands along with small ones represent athletes they admire.