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4 reasons why Athletes are a good strategy when launching a new website
Master's week is near! We are about four weeks away, all pro golfers are waiting for their invitation & gearing up for the annual event. The Masters tournament will begin April 7, 2022 at the well-known Augusta, GA National Course. The title says it all, this tournament is for the "masters" of the game, but there are so many other athletes waiting and striving for their opportunity to get there.
The Next Stage: 8 Retired Athletes Doing Good in the World
The news is always full of professional athletes using their huge incomes from play and endorsements for lavish over-the-top lifestyles, but that’s not the only game in town. The majority of pro athletes play their part, live their lives, and spend their salaries wisely.
It is a bitter sweet time now that "The Greatest" according to Russell Wilson, NFL Seattle Seahawks QB, Tom Brady has entered retirement from his 22 season long career. After an outstanding twenty years with the New England Patriots and two seasons with the Tampa Bay Buccaneers, Brady has decided it is time to hang up his hat and move on.
When looking at levering influencers for your YouTube advertising and marketing campaigns, athlete influencers are a great option. Athlete influencers are increasingly joining YouTube and producing great content that has high engagement, a lot of viewers. YouTube influencer marketing relies on the influencer being an expert for the brand - luckily for us and you athletes are experts and credible voices on many topics whether that be health + wellness, fashion, food, staying healthy, managing finances, caring for family and friends, entertainment, gaming, and many more topics.
Every four years, the whole world joins together to celebrate the talented athletes who participate in the Olympic games. This year, the 2020 Olympics were postponed to 2021 due to the coronavirus pandemic. This delay creates a unique opportunity for brands to launch long-term campaigns to drive continuous sales growth across both the summer and winter games. Who should the focus be for these campaigns? Olympic athletes.
Repurposing the content that comes from the athlete influencer deal is really important. We have written a lot on the topic of how to get the maximum ROI from athlete influencer campaigns by whitelisting the athlete social platform to boost ads, adding the athlete content to an email marketing campaign to increase click through rates, or adding the content to areas of your website to reduce bounce rates.
Regional marketing is important for all brands as it allows you to be more nimble, targeted and see a great ROI on your marketing spend. Influencers and particularly athletes influencers are a great way to develop your regional marketing strategy. Why use athletes for regional marketing? They LIVE in your regional market, they come on TV week after week competing and WINNING for your regional market, their followers on social media are mostly likely to be your regional CUSTOMERS.