Whether or not you’re in marketing, at this point you’ve likely heard the magical words “influencer marketing.” And while you may have dabbled in the (sometimes) sketchy world of influencer marketing, you still don’t have a great idea of just how it’s supposed to help your brand. I mean, aren’t “influencers” just a bunch of traveling Instagrammers?
If that’s how you’re approaching an influencer marketing strategy, let me be the one to tell you: You’ve been doing it wrong. But fret not! I’m here to walk you through the ins and outs of how to launch your first (successful) influencer marketing campaign.
Let’s dive right in.