Apr 14, 2019 1:25:35 PM / by Ishveen Anand posted in Marketing Recommendations, marketing tools, ROI
Having an ROI formula to understand and track the return on investment of any marketing spend is an absolute must for any marketing department.
For any agency, marketing tech startup, or even anyone selling marketing solutions ... being able to offer a ROI formula is an absolute necessity to survive. The better your clients can understand and track ROI through a data-driven approach, the more likely they will stay with you and spend more marketing dollars.
Mar 31, 2017 5:01:12 PM / by Arsène Rasoamanana posted in ad, ads opportunities, jersey, jerseys, marketing, marketing opportunities, marketing strategy, marketing tools, NBA, OpenSponsorship, patch, sports, sports brands, sports league, sports marketing, sports sponsorship, Uncategorized, Brand Endorsements
It was the news that broke the internet in May of last year. No, not Kim Kardashian's bubbly balancing booty; we're referring to NBA commissioner Adam Silver announcing the opening up of NBA jersey advertising opportunities.
At OpenSponsorship, our vision is to make sports sponsorship easier for everyone. We believe in sport sponsorship as a marketing tool and want all brands – big or small, to benefit from the many positive externalities it brings. Sports sponsorships, particularly athlete endorsements, are one of the most under-utilized social media marketing tools.
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