Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Brand Ambassadors aren't always One in a Million!

Nov 22, 2016 3:11:19 PM / by Ishveen Anand posted in Amir Khan, IBM Watson, LeBron James, Matt Brown, Michael Jordan, nike, OpenSponsorship, Social Insights, sponsorship, sports sponsorships, Athlete Endorsements, brand ambassador, Brand Endorsements, Chad Johnson, Cristiano Ronaldo, Endorsement

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Imagine a world where global merchandising behemoth Nike ceases to exist. Can’t do it, can you?

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The UFC Revolution is Being Televised

Nov 15, 2016 11:59:54 AM / by Ishveen Anand posted in Joe Warren, Las Vegas, Matt Brown, Monster Energy, Reebok, Rolls Royce, Ronda Rousey, sponsorships, Toronto, UFC, UFC 206, UFC 207, Brand Endorsements, Conor McGregor, endorsements

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If you didn’t know who UFC star Conor McGregor was when we gave his video game appearance a shout out in our blog post last week, chances are that you became aware of him over the weekend. Despite being 5’9”, he has become a giant within the UFC along with the gold standard for sports sponsorship.

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