The legalization of sports betting across the United States has created a new buzz within the sports world. Almost every major sports league has established partnership deals with sports betting companies. Nowadays, the main sponsors seen on game ads and within sports arenas are sports gambling based companies. Companies like DraftKings, Fanduel, Bet MGM, amongst other sportsbooks are spending large amounts of money on marketing tactics to compete within this newly competitive industry. With a hefty spending budget for advertisements and partnerships, gambling companies are making the next big push for big money into all areas of the sports world.
Partnerships are a valuable asset in developing an athlete’s brand and making it known to different companies and industries. Continuing the conversation with elite athletes Abby Dunkin (Paralympic wheelchair basketball player) and Leah West Casciano (Powerlifter) OpenSponsorship’s Ishveen Anand asks them an important question: What makes a successful partnership for you?