Aug 24, 2016 10:36:21 AM / by Katie Vella posted in NFL, pepsi, sponsored athletes, Sports Sponsor, Uncategorized, Verizon, coca cola, gatorade
2. The NFL made $1.2 billion in sponsorships last season (2014-2015). That’s more than any other pro league in North America. The money came from new deals in 2015 with Hyundai and Dannon, as well as standing partnerships with 30 other brands including Pepsi, Verizon, and McDonalds. 
At OpenSponsorship, our vision is to make sports sponsorship easier for everyone. We believe in sport sponsorship as a marketing tool and want all brands – big or small, to benefit from the many positive externalities it brings. Sports sponsorships, particularly athlete endorsements, are one of the most under-utilized social media marketing tools.
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