When we think of an athlete, naturally we think of their sport. They’re known for competing, for their accomplishments and their success in their field. They get sponsors like Nike and Gatorade because that’s the easy connection to make. But athletes do in fact have lives outside of sports. When they’re not training or competing, they have hours to dedicate to other passions and hobbies. We often don’t see that side of athletes, and might not even know of their interests off the field, but their hobbies can provide a unique sponsorship opportunity for the brands that aren’t Nike.