Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Celebrate Pride Month with these OpenSponsorship Athletes

Jun 9, 2021 12:46:42 PM / by Tracey Wilson posted in OpenSponsorship, sponsoring athletes, sponsors, sports, Sports Sponsor, sports sponsorships, women in sports, athletes, LGBTQ, Pride Month, Pride

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Let's celebrate the LGBTQ+ community in sport by highlighting OpenSponsorship's star athletes!

Representation and awareness in the sports industry has been on the rise, and athletes in every sport imaginable have proven that they have the passion, skill, and strength to be stars in their designated sport. Partnering with LGBTQ+ athletes will not only enable you to directly connect with the community but can also bring positive sentiment to your brand. 37% of consumers feel positive about companies and brands that promote diversity and actively support LGBT communities in their advertising and marketing, according to professional LGBT network OUTstanding. These athletes have not only stepped up to be role models but they have also proven to be trendsetters as well. So, there are many positives to consider when thinking about working with one of our LGBTQ+ inclusive athletes.

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