Feb 21, 2022 10:51:10 AM / by James Waters posted in marketing opportunities, open sponsorship, Brand Endorsements, Foundations, retired
The news is always full of professional athletes using their huge incomes from play and endorsements for lavish over-the-top lifestyles, but that’s not the only game in town. The majority of pro athletes play their part, live their lives, and spend their salaries wisely.
At OpenSponsorship, our vision is to make sports sponsorship easier for everyone. We believe in sport sponsorship as a marketing tool and want all brands – big or small, to benefit from the many positive externalities it brings. Sports sponsorships, particularly athlete endorsements, are one of the most under-utilized social media marketing tools.
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