Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Athlete Social Media - the fan point of view

Feb 20, 2016 11:25:43 PM / by Chris Berry posted in odell beckham jr, richard sherman, social media, sponsorship, Uncategorized, athlete, endorsements, fan engagement


Odell Beckham Jr. and Richard Sherman are the two most highly engaged athletes on social media. Both are OpenSponsorship athletes, contact them today to promote your brand and interact with their fanbase. Below, I discuss why athletes need to be good at social media.

One of the main reasons athletes benefit from having a social media following is the inspiration they provide for their followers. I follow professional athletes on social media because I look up to them as role models. A professional athlete’s work ethic is second to none, and people want to be involved and see how athletes are operating on a daily basis. Social Media has provided the public with a distant relationship that often doesn’t seem so distant given the nature of the athlete. The “bigger than life athlete”, is more relatable when I can see updates about them on my smart phone anytime, anywhere.  Inspiration is contagious, and all the better when it is being spread from a world class athlete to the everyday hard working person.

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