The best content for brands & athletes to get sponsorship right!

Super Bowl Marketing Strategies

Nov 19, 2019 4:10:16 PM / by Andre Maman posted in influencer marketing, ROI, sports brands, sports sponsorship, super bowl, super bowl marketing

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ROI Formula: Tracking ROI on Influencer Marketing campaign

Apr 14, 2019 1:25:35 PM / by Ishveen Anand posted in Marketing Recommendations, marketing tools, ROI

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Having an ROI formula to understand and track the return on investment of any marketing spend is an absolute must for any marketing department.

For any agency, marketing tech startup, or even anyone selling marketing solutions ... being able to offer a ROI formula is an absolute necessity to survive. The better your clients can understand and track ROI through a data-driven approach, the more likely they will stay with you and spend more marketing dollars. 

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B2B sports sponsorship? That’s A-OK

Nov 1, 2016 1:50:06 PM / by Ishveen Anand posted in Aon, KPMG, Lotus, Manchester United, Phil Mickelson, ROI, sports sponsorship, teams, athletes, B2B, Barclays, Brand Endorsements, business, Dell, EMC, Endorsement, events, Formula 1, Guinness World Record

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We hear it all the time: Sports sponsorship isn't a B2B strategy. There's no concept of B2B sports sponsorship.

While it's a valid concern from companies who focus on B2B sales ... if you think about the pro sports community and the $60B in sponsorship spend that you see at work every time you tune into a game, you’ll realize that this thinking has little merit.

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