Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Influencer Marketing in Sport

Jun 3, 2021 10:19:46 AM / by Tracey Wilson posted in Influencer, influencer marketing, influencers, marketing, marketing strategy, open sponsorship, Russel Westbrook, social media, sports, sports marketing, athlete, athlete influencer, athletes, athletes on social media, Fashion, Fitness, Social Media Marketing


The sports industry and its athletes have expanded their reach to the point of becoming influencers of fashion, lifestyle, fitness, and much more. Athletes can be a great resource to a brand and campaign in their ability to reach and connect with their fans and followers in a way that is hard to rival. In fact, the sports industry and market has been continuously growing, especially in this past decade, and is expected to grow by an additional 6%, reaching nearly $1,809.8 billion by 2022. The industry has grown in a way that has highlighted specific athletes and even enabled them to become household names as fashion and lifestyle icons. Much of this has been achieved through social media where athletes showcase more aspects of their lives and directly connect with their fans. Instagram drove more than $430M in Maximum Ad Value (MAV) during the first 9 months of 2019 with a 68% total value driven by sport properties and influencers.  Sports fans are a passionate consumer group who follow their favorite teams and athletes on various platforms where they see all the brands their favorite athletes associate with on and off the field. This is particularly true for youth because 32% of 13-36-year-olds, and 39% of 13-36-year-old males, follow athletes on social networks.

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The Perfect Fit: Athletes and Menswear

Oct 18, 2016 4:03:43 PM / by Ishveen Jolly posted in Apple, Justin Long, Kings and Jaxs, Lincoln, Matthew McConaughey, Mmebership, Progressive Insurance, Russel Westbrook, Sponsor, Superdry, Tie Bar, athlete, Brand, Brand Endorsements, Dwyane Wade, Endorsement, Eric Decker


Do you ever see a celebrity endorsement and think to yourself “he/she is a perfect sponsor for that brand”? Lincoln and Matthew McConaughey, Apple and Justin Long, even Progressive Insurance and Flo (she’s a celebrity now, right?).

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