Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Shirt Sleeve Sponsorship Opens Up

Mar 20, 2017 4:34:14 PM / by Jason Lampkin posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, NBA, shirt sleeve sponsorship, shirt sponsorship, sleeve sponsorship, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business

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Manchester City's 2007/08 season started with new owner Thaksin Shinawatra splurging £30 million by adding eight relatively high-profile players to the first team squad. The main source of the funds? The Thai billionaire businessman's bulging wallet. Sure, the teams sponsorship agreements helped, but secondary shirt sleeve sponsorship, which would have added another stream of income, hadn't even been considered. In fact, the idea hadn't even been considered in the entire soccersphere.

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