Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Without getting the proper amount of sleep, an athlete is unable to perform to his or her best ability both physically and mentally. Thus, in order to leverage influencers in your sleep focused campaign, look no further than athlete influencers to promote your brand. Athletes amass large followings on their social media pages that are impressionable and actively engaged. Because they truly understand the importance of sleep, athletes can speak passionately and persuade their audience to purchase a sleep product. Ultimately, creating partnerships with athlete influencers will allow sleep based companies to aggregate a profitable audience.  

Here are five ways that a sleep based company can best utilize an athlete influencer for a campaign:

1. Have an athlete take their followers through a day in "the life of",  on their Instagram story, TikTok or YouTube. Ask the athlete influencer to discuss the importance of sleep and how it is a priority of their daily routine. 
2. Ask an athlete influencer to post a picture using your sleep based product and tag your company in the photo, sharing a coupon code or discount link to drive sales.
3. Hire an athlete influencer to do a product giveaway on Instagram for your product and require that followers tag friends and follow your account in order to enter. This helps to generate engagement and brand awareness.
4. If your sleep product is made for couples, or people with pets, or people with kids, we help you find an athlete influencer who fits this criteria and create content with their family members. 
5. Facilitate an Instagram Live with an athlete and your sleep based company’s Instagram account where you discuss the benefits of your product.
   
   We are celebrating National Sleep Awareness Month this March by showing some previous deals between sleep based companies and athletes! 

ChiliSleep partners with these athletes to maximize their brand awareness and overall revenue. They recently completed a few deals with athletes such as Renee Montgomery, Udonis Haslem, and Taylor Heinicke. 

Bolster Sleep used OpenSponsorship to partner with CF Games athlete Dani Speegle, who sponsored their pillow.

Lastly, Hibernate Sleep Formula teamed up with athlete Andy St. Fleur to sponsor their product.

If you would like your company to be published and promoted on our site, sign up for our Agency Plan today!

When we think of professional athletes, the first things to pop in mind are likely to be: training, dedication, nutrition. However, rest and recovery are as important as the above mentioned! Without a good recovery, all the past training and nutritional plans won't blossom as well. Recovery techniques and technologies have largely evolved thus, improving athlete recovery. In this article we will talk about the brands great products for athlete recovery

U-Gym

U-GYM deep muscle massage device

Massages' impact on athletic performances has been proven a long time ago. U-Gym pushed the concept further. As professional athletes, often you have access to a professional to take care of your body. But, what if you could get recovery massages at anytime, anywhere?

Let's say you want to grind on the beach. You can now get your massage in straight after your workout to relax and lighten your legs for stretching and the drive home!

PicklePower

Pickle Power, reduces muscle cramp

Cramps suck, I think everybody can agree on this one. Picklepower is a cramp's worst ennemy! Fuel your muscles with electrolytes and say goodbye to your cramps for good. On top of that, this picklejuice is healthy.

Tranzlabs Multivitamins + Hydration + Immune system and mental boost

Tranzfuze, mental and immunity system boost, multivitamin beverage

The mental aspect in training shouldn't be overlooked. It takes a lot of will to push your body and mind to the limit on a regular basis. Tranzlabs' multivitamin beverage is perfect for hydration, helps your immune system and also gives a boost to the mental! Produced in FDA certified facilities. If you don't feel like 100% mentally and physically, Tranzfuse is the answer!

Eight sleep's mattresses

Eight sleep's smart mattress tracks quality of sleep

Sleep is one of the most important part of recovery. This is when all the micro tears and broken muscle fibers are rebuilding. Great sleep is key for mental and physical well-being! Eight's make it possible to track your quality of sleep. Therefore, it is possible to detect what factors may be impacting your sleep negatively and positively!

Brazyn

Brazyn Morph: collapsible foam roller

Brazyn's foam rollers are great to take your recovery to the next level! Foam rollers are great to get your muscle ready for exercise, but also to get into the stretching session following your training. The usual problem with these are the amount of space it takes to carry.  Brazyn's rollers can be folded to a flat position. Making it easy to carry in bags!