Without getting the proper amount of sleep, an athlete is unable to perform to his or her best ability both physically and mentally. Thus, in order to leverage influencers in your sleep focused campaign, look no further than athlete influencers to promote your brand. Athletes amass large followings on their social media pages that are impressionable and actively engaged. Because they truly understand the importance of sleep, athletes can speak passionately and persuade their audience to purchase a sleep product. Ultimately, creating partnerships with athlete influencers will allow sleep based companies to aggregate a profitable audience.