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Twitter is one of, if not the most popular way for fans and players alike to engage with each other. As a work week wrap-up, we're going to give you a look at some funny tweets our athletes have had with OpenSponsorship's Twitter MVP's of the Week.
In highly competitive markets such as fitness apparel, having your brand or business stand out against your competitors is a major key.
Our 5 Best Sports Moments of 2016
These our 5 best athletes and teams sports moments of 2016
Monster hits the clutch and puts its NASCAR Cup Series sponsorship in gear.
Some see sports sponsorship as just another form of influencer marketing, but we see it as a channel that offers more benefits, more variety, and a more powerful form of marketing.
Here are our seven reasons why sports sponsorship should be used in a brand marketing strategy.
This post is originally written by Jenn Mamajek
Most NFL athletes come from small towns just like you and me. The best way to get a small business the right publicity would be by sponsoring an athlete from your own town. We see many athletes such as Troy Polamalu (former Pittsburgh Steeler) representing Head and Shoulders shampoo for five years, Cam Newton (current captain of the Carolina Panthers) with multiple Gatorade and Oikos Greek yogurt commercials and Eli Manning (QB for the NYG) being the face of many Toyota ads, which are just a few to name. Most athletes make the most of their money not by playing their sport, but by being sponsored. Why not build your local restaurant or car dealership by sponsoring an NFL athlete? Not all sponsorships have to be such large brands such as the previously mentioned. The goal of OpenSponsorship is to help large brands along with small ones represent athletes they admire.
- Gatorade has sponsored the NFL since 1983. The partnership is the longest standing in the NFL.
2. The NFL made $1.2 billion in sponsorships last season (2014-2015). That’s more than any other pro league in North America. The money came from new deals in 2015 with Hyundai and Dannon, as well as standing partnerships with 30 other brands including Pepsi, Verizon, and McDonalds. 
Becoming YouTube famous is a modern phenomenon. With just a computer and a camera, you can broadcast your face around the world. YouTubers have quickly grown to a new level of fame, rivaling that of athletes and celebrities. However, even in the ever-changing world that we live in, the presence and influence of athletes are immutable.