Jun 25, 2020 3:57:38 PM / by Ricky Straniere posted in sponsorship, sports marketing campaigns, daily fantasy sports, sports betting
As Daily Fantasy Sports (DFS) become more and more popular, an increased number of partnership opportunities have begun to emerge across numerous platforms and interfaces. Daily Fantasy Sports platforms such as DraftKings and FanDuel have seen first hand the benefits of using athletes to assist in the promotion and the use of Daily Fantasy Sports gameplay.
At OpenSponsorship, our vision is to make sports sponsorship easier for everyone. We believe in sport sponsorship as a marketing tool and want all brands – big or small, to benefit from the many positive externalities it brings. Sports sponsorships, particularly athlete endorsements, are one of the most under-utilized social media marketing tools.
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