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Monster hits the clutch and puts its NASCAR Cup Series sponsorship in gear.
Monster hits the clutch and puts its NASCAR Cup Series sponsorship in gear.
Some see sports sponsorship as just another form of influencer marketing, but we see it as a channel that offers more benefits, more variety, and a more powerful form of marketing.
Here are our seven reasons why sports sponsorship should be used in a brand marketing strategy.
- Gatorade has sponsored the NFL since 1983. The partnership is the longest standing in the NFL.
2. The NFL made $1.2 billion in sponsorships last season (2014-2015). That’s more than any other pro league in North America. The money came from new deals in 2015 with Hyundai and Dannon, as well as standing partnerships with 30 other brands including Pepsi, Verizon, and McDonalds. 