Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Fashion Brand? Have a Look at Our Top 4 Most Fashionable Athletes

May 10, 2018 7:25:42 PM / by Braeden Duff posted in sports sponsorship

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Let's start this off by saying that I'm sure all of OpenSponsorship's athletes have their own unique style and just because I chose these people in specific as OpenSponsorship's Top 4 Most Fashionable Athletes, does not mean it was an easy decision. It also does not mean that my opinion should be taken as fact, because, well, I've worn the same pair of beat up Adidas sneakers for 4 years now so what do I know? Anyway, now that we've gotten past the disclaimer, let's get to it.

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8 Athletes (Who Are Also Moms) to Use For Your Mother's Day Campaign!

May 3, 2018 10:32:14 AM / by Brian Davidson posted in sports sponsorship

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With Mother's Day right around the corner, everyone wants to find the perfect gift to show appreciation for the #1 lady if your life, your Mom. With several influential and popular athlete moms using OpenSponsorship for product sponsorship, why not create a Mother's Day-themed deal? Free product gifting deals on social media are very common on OpenSponsorship and are a great way to promote your product, especially during Mother's Day when these athletes' engagement will be at peak performance. Sponsor these athlete moms during Mother's Day:

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Sponsor Professional Athletes from Top Sports Cities

Apr 25, 2018 4:55:59 PM / by Brian Davidson posted in sports sponsorship

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In the current landscape of professional sports in the US, we have targeted the most successful sports cities and their athletes. From the defending champion Golden State Warriors to the Super Bowl winning Philadelphia Eagles, we have 50+ athletes from the San Francisco/Bay Area, Philadelphia and Boston looking to connect for sponsorship opportunities through our marketplace at OpenSponsorship.com. These deals mainly revolve around digital content and social media, which allows you to promote your brand on Instagram, Facebook, Twitter or Youtube. With all these great opportunities available, why not sponsor professional athletes from Top Sports Cities!

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Sponsor the best NBA athletes during the NBA playoffs

Apr 13, 2018 6:11:58 PM / by Ishveen Jolly posted in sports sponsorship

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With the NBA Playoffs 2018 starting tomorrow, why not add a spark to your marketing: sponsor the best NBA athletes during the NBA playoffs.

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Benefits of Athlete Long-Term Deals

Jan 30, 2018 5:40:25 PM / by Ishveen Jolly posted in sports sponsorship, athlete long term deals

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Today we discuss how and why brands should be thinking about creating athlete long term deals. The presence of athlete influencer marketing has evolved immensely over the last couple of years and includes both short term and one off deals, as well as athlete long term deals. Rare are the days where one can scroll down their social media feed without seeing at least one sponsored post, and we like it - it gives our athletes more of a personality!

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2018 PyeongChang Winter Olympic Qualified athletes

Jan 16, 2018 12:28:16 PM / by Jiwon Shin posted in sports sponsorship

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The 2018 PyeongChang Winter Olympics are less than a month away. It will feature 102 events in 15 disciplines including four new events: freestyle skiing, big air snowboarding, mixed doubles curling, and mass start speed skating. This allows PyeongChang 2018 Olympics to be the first in Winter Olympic history to hold more than 100 medal events. As much as we are excited about the new events, we are also curious of the leading roles in the game, the Winter Olympic qualified athletes. The official members for Team USA will not be finalized until weeks before the games start. But, here are some of the Olympic qualified athletes to keep an eye on ahead of February 2018.

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Why brands should be sponsoring female athletes

Jan 8, 2018 4:33:34 PM / by Jiwon Shin posted in sports sponsorship

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Today we discuss the trends in sponsorship for women's sports and why it’s important that brands are sponsoring female athletes. Women's sports have traditionally been a secondary consideration in the dominant male-centered sports market. This trend is changing, however, thanks to the success of individual female athletes in tennis and golf, team sports such as the US soccer team and the performance by female athletes in the Olympics. Female participation is also growing thanks to college scholarships, and the growing trend of girls wanting to be fit and healthy. Brands and Marketers are now starting to recognize the increasing value of sponsoring female athletes.

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Sports investments by CEOs and Executives

Dec 6, 2017 10:34:11 AM / by Arsène Rasoamanana posted in sports sponsorship

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From earning to investing

A few examples and things to know on sports investments.

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Top 10 NFL Fantasy football athletes on OpenSponsorship

Nov 4, 2017 10:53:01 PM / by Ishveen Jolly posted in sports sponsorship

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We are excited to share some knowledge and show off some OpenSponsorship athletes in this blog about the Top 10 NFL Fantasy football athletes on OpenSponsorship. This list is put together by Guest Blogger, Derek Blair.

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Tech and sports marketing: a new way

Oct 30, 2017 1:10:37 PM / by Arsène Rasoamanana posted in sports sponsorship

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Tech and sports marketing is a match made in heaven

In our era of social media, it's easier than ever for professional athletes to share their opinions, life, likes and dislikes with their fans. This is one of the main reasons tech and sports marketing go so well together! Companies have turned to professional athletes for marketing campaigns for decades. The content produced of course has evolved. However, the process to get those sports marketing campaigns going and especially, getting in contact and negotiate with these professional athletes was still a war-path until a couple of years ago.

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