Tech and sports marketing is a match made in heaven
In our era of social media, it's easier than ever for professional athletes to share their opinions, life, likes and dislikes with their fans. This is one of the main reasons tech and sports marketing go so well together! Companies have turned to professional athletes for marketing campaigns for decades. The content produced of course has evolved. However, the process to get those sports marketing campaigns going and especially, getting in contact and negotiate with these professional athletes was still a war-path until a couple of years ago.