Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Does Micro-Influencer Marketing Really Work?

Feb 21, 2017 6:14:40 PM / by Jason Bergman posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, Uncategorized, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business, gronk

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Don’t have a budget to work with professional athletes? Don’t have a marketing budget, period? This is where micro-influencer marketing comes in handy. Let’s get you the most bang for your buck with athlete sponsorships. Sounds too good to be true or confused how we do so? Let me explain.

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OpenSponsorship's Twitter MVP's of the Week

Feb 10, 2017 5:38:10 PM / by Branden Mongiovi posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, Brand Endorsements, branding, business, gronk

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Twitter is one of, if not the most popular way for fans and players alike to engage with each other. As a work week wrap-up, we're going to give you a look at some funny tweets our athletes have had with OpenSponsorship's Twitter MVP's of the Week.

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Why Sponsor Endurance Sporting Events?

Feb 7, 2017 1:21:33 PM / by Branden Mongiovi posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, Uncategorized, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business

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In highly competitive markets such as fitness apparel, having your brand or business stand out against your competitors is a major key.

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OpenSponsorship's Best Sports Moments of 2016

Jan 5, 2017 4:52:55 PM / by Malcolm Montilus posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business

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Our 5 Best Sports Moments of 2016

These our 5 best athletes and teams sports moments of 2016

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NASCAR SHAKES UP SPORTS SPONSORSHIP WITH MONSTER ENERGY DEAL

Jan 4, 2017 12:46:46 PM / by Branden Mongiovi posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business

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Monster hits the clutch and puts its NASCAR sponsorship in gear Monster hits the clutch and puts its NASCAR Cup Series sponsorship in gear.
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7 Reasons Why You Should Invest in Sports Sponsorship

Dec 28, 2016 3:29:27 PM / by Ishveen Jolly posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business

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Some see sports sponsorship as just another form of influencer marketing, but we see it as a channel that offers more benefits, more variety, and a more powerful form of marketing.   

Here are our seven reasons why sports sponsorship should be used in a brand marketing strategy.   

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Brand Ambassadors aren't always One in a Million!

Nov 22, 2016 3:11:19 PM / by Ishveen Jolly posted in Amir Khan, IBM Watson, LeBron James, Matt Brown, Michael Jordan, nike, OpenSponsorship, Social Insights, sponsorship, sports sponsorships, Athlete Endorsements, brand ambassador, Brand Endorsements, Chad Johnson, Cristiano Ronaldo, Endorsement

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Imagine a world where global merchandising behemoth Nike ceases to exist. Can’t do it, can you?

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5 Unusual Sports You Don't Want to Miss at Rio

Aug 3, 2016 4:37:39 PM / by Katie Vella posted in Rio 2016, sports, sports sponsorships, Uncategorized, USA

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1. Canoe/Kayak

Canoeing and Kayaking are the summer versions of downhill skiing. There are two different types of events. The first are sprints which are purely speed races held in calm waters. The first one to cross the finish line wins. Slaloms on the other hand are not so simple. Competitors must pass through gates on their way through the whitewater course, going through some against the current, with time penalties for touching and missing gates. While navigating the tricky course, they must avoid obstacles in their paths.

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