Aug 11, 2017 3:09:56 PM / by Arsène Rasoamanana posted in pressure, sports sponsorship, stress, athlete pressure, athlete stress
Every sports fan has witnessed an athlete "chocking", which shows how big the impacts of athlete pressure and performance anxiety can be.
Coaches have understood a long time ago how important it is to manage athlete pressure. Which is why vocal leaders are valued so much. They are the ones who rally the men when the ship is sinking!
At OpenSponsorship, our vision is to make sports sponsorship easier for everyone. We believe in sport sponsorship as a marketing tool and want all brands – big or small, to benefit from the many positive externalities it brings. Sports sponsorships, particularly athlete endorsements, are one of the most under-utilized social media marketing tools.
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