Oct 15, 2020 12:13:56 PM / by Ashton Jimenez posted in influencers, branding, sustainability
Nearly 70% of people in North America prefer brands that are sustainable or eco-friendly. The consumer market is more concerned about the environment than ever, providing an opportunity for sustainable brands to grow their customer base. Whether it's the fashion, food, beauty, or other consumer packaged goods (CPG), consumers want to support environmental-friendly brands.
At OpenSponsorship, our vision is to make sports sponsorship easier for everyone. We believe in sport sponsorship as a marketing tool and want all brands – big or small, to benefit from the many positive externalities it brings. Sports sponsorships, particularly athlete endorsements, are one of the most under-utilized social media marketing tools.
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