The best content for brands & athletes to get sponsorship right!

B2B sports sponsorship? That’s A-OK

Nov 1, 2016 1:50:06 PM / by Ishveen Anand posted in Aon, KPMG, Lotus, Manchester United, Phil Mickelson, ROI, sports sponsorship, teams, athletes, B2B, Barclays, Brand Endorsements, business, Dell, EMC, Endorsement, events, Formula 1, Guinness World Record

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We hear it all the time: Sports sponsorship isn't a B2B strategy. There's no concept of B2B sports sponsorship.

While it's a valid concern from companies who focus on B2B sales ... if you think about the pro sports community and the $60B in sponsorship spend that you see at work every time you tune into a game, you’ll realize that this thinking has little merit.

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2016 - a great start to the year - accelerators, endorsements, sports sponsorship galore

Jan 22, 2016 9:52:08 PM / by Ishveen Anand posted in 500startups, accelerator, rightsholder, sanfrancisco, sponsorship, sports, targets, teams, Uncategorized, athletes, brands

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IT’S 2016 and we are super excited to share with you how our year has started. We have worked hard to make the sports sponsorship industry more efficient and effective. With the close of 2015 we focused on athlete endorsements, event partnerships with brands and SAAS tools to generally improve the sports sponsorship process, via the marketplace.
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