Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

The Power of Female Athletes on Social Media

Jul 8, 2021 3:21:54 PM / by Tracey Wilson posted in Influencer, influencer marketing, instagram, marketing ideas, Marketing Recommendations, open sponsorship, Social Insights, social media, sports, sports marketing, twitter, athlete, athlete endorsement, athlete influencer, athlete marketing, athletes, endorsements, fan engagement, trends, Tik Tok, youtube, TikTok, soccer, fitness influencers, Social Media Marketing

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Social media has become an integral part of a professional athlete's career and female athletes seem to possess some of the larger followings, giving them strong influence. Not only can this help the individual athlete but it can be a powerful tool in highlighting women's sport, bringing more interest and additional coverage.  Female athletes can also evoke change in other ways by being an influencer, such as by using their own personal stories to inspire others. “The stakeholders on the commercial side of sports are constantly searching for the next frontier, the next growth play,” Dan Cohen, who leads sports marketing company Octagon’s media rights consulting division, said in an email. “It is clearly women’s sports.”

It has been reported that women's sport does not receive as much coverage and investment even though it has more room for growth than men's sport. In 2018 studies showed that only 0.4% of the total commercial investment (in sport) goes into women’s sport, despite a Nielsen report revealing that 84% of general sports fans have an interest in women’s sports. 51% of those surveyed were male, which means utilizing female athletes as a way to reach fans can be greatly beneficial. Deloitte projected that the rise of women’s sports in 2020 would dominate the sports industry and that “sponsors should consider getting involved now to capitalize on the new opportunities and avenues for engagement that this growth area may create.” The influence of social media has also grown since the Nielsen survey was taken, especially since digital activity has been vital to the survival of many industries and how many athletes and leagues interacted with their fans throughout the pandemic. Deloitte's survey found that millennials are 40 percent more likely than baby boomers to use social media to obtain information about their favorite teams and players. This behavioral trend emphasizes the importance of the digital connection athletes have with their fans and the power it wields. 

The pandemic was hard on the sport industry but women's sport continues to have strong growth and investment potential. NWGL's Packer said, "the amount of money that it takes for a company to meaningfully support a women’s league is so vastly different than what it takes to have the smallest piece of attachment for a men’s league.” A good example of this potential for growth is women's soccer in the U.S., which has seen an increase in interest that has translated into an increase in stadium attendance. In 2020 the NWSL was poised to have a record-breaking year after signing new broadcast deals, which resulted in a 22% increase in game attendance, according to Soccer Stadium Digest. In addition to this the women's NCAA tournament continues to prove that it can bring in viewers as it could fetch as much as $20 million a year as a stand-alone event on the open market. Now that things are getting back to normal women's sport will need to keep up the momentum.

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Top 10 MLB Athletes to Sponsor in 2020

May 1, 2020 7:27:18 PM / by Pemba C. Sherpa posted in MLB, OpenSponsorship, social media athletes, sponsoring athletes, sponsorship campaigns, athlete marketing, MLB All Star Game, Parterships, trends, Tik Tok, affiliate marketing, Baseball

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It’s official, the start of the 2020-21 MLB season has been pushed back to June 2020. We took this chance and looked at what some of our Opensponsorship MLB  athletes are up to during what was supposed to be the beginning of their seasons. Even with the season on hold, the digital presence of our athletes through their social media accounts have been stronger than ever. 

Social media platforms have given the fans an opportunity to stay connected with our favorite MLB athletes all the while following the current social-distancing guidelines. Social media has given us the chance to take a peek into the lives of these professional athletes. Being able to see their family life, the causes & charities that they care about, and of course the at-home workout routines have all been a source of both encouragement and entertainment. Opensponsorship has helped athletes and brands capitalize on this new found time and space by identifying and activating sponsorship opportunities. The Opensponsorship platform has given athletes an opportunity to build their brand while also helping brands partner with their picture perfect ambassadors. Here are some of our favorite MLB athletes on the Opensponsorship platform.

 

Matt Carpenter

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Matt Carpenter is the third baseman for the St. Louis Cardinals and an avid fan of the outdoors. Matt is a family man with two young children, who he posts pictures and videos of frequently on his social media accounts.

MC fam

Matt understands the value of giving back to the community, this is why you can see him working alongside charities such as the Homers for Health, Cardinal Gennon Children’s Foundation. Click here to work with Matt Carpenter.

 

Alex Bregman

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Alex Bregman is another third baseman for the Houston Astros. As a former World Series champion and an MVP,  Alex is no stranger to the spotlight. Alex knows the value of hard work and understands the importance of community. This is why you can see Alex giving back to organizations such as FeedHou (post shown below). Fun fact: Alex has his own podcast and also is the founder of the non-profit organizationBergmanCares. Click here to partner up with Alex Bregman.

 

Jon Duplantier

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Jon Duplantier is a pitcher for the Arizona Diamondbacks. Although he may only be in his fifth year in the MLB, Jon is already considered an All-Star on the Opensponsorship platform. Jon has worked with multiple brands, and has accumulated countless 5-star ratings on his sponsorship deals for professionalism, attention to detail, and timeliness. Click here to work with Jon Duplantier.

 

Kole Enright

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Kole Enright is a second baseman for the Texas Rangers, and at only 22 years old he already understands the importance of branding. Kole has completed a number of sponsorship deals with multiple brands all the while receiving 5-star ratings. Kole is described as professional and has proven his ability to conduct seamless deals. Kole cares deeply about charities such as Love Made Visible and Habitat for Humanity, and this is evident throughout his social media presence. Here’s achance to work with Kole Enright.

 

Alex Katz

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Alex Katz is pitcher for the Kansas City Royals, who has already created an illustrious career for himself at the MLB. Alex has brought his enthusiasm, energy, and professionalism to the Opensponsorship platform. As proof, Alex has been awarded with the 5-star rating on the platform. Alex is a caring soul who knows his impact on his community. Alex is regularly working on the charity Pitch in for Baseball, which can be seen on his Instagram and other social media accounts. Find an opportunity to partner with Alex Katz.

 

Justin Turner

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Justin Turner is a third baseman for the LA Dodgers and a newcomer to the platform. Justin brings on his massive following of 750k+ through his Twitter and Instagram accounts. Justin provides quality content which is a huge plus to any brands that will be sponsoring him through the Opensponsorship platform. Work with Justin Turner here.

 

Kyle Schwarber

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Kyle Schwarber is an outfielder for the Chicago Cubs and a former World Series Champion. Outside of his profession, Kyle is also the proud founder and operator of his own charity the Neighborhood Heroes. Kyle is the perfect candidate for brand sponsorships, as he is known for his family oriented character and his selflessness throughout his community. Send Kyle Schwarber a message here on our platform.

 

Eddie Rosario

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Eddie Rosario is a left fielder for the Minnesota Twins and a two-time silver medalist of the World Baseball Classic. Known as a national baseball hero from Puerto Rico, Eddie looks to cement his legacy into his newfound role in the MLB. Eddie is a family man who posts frequently about his family and loved ones on his social media accounts. Partner with Eddie on the platform here.

 

CJ Edwards

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CJ Edwards is a pitcher for the Chicago Cubs and a former World Series champion. CJ loves to post about his family on his social media accounts. One can easily find adorable pictures of his children everywhere on his profiles. CJ is great at exhibiting his love for his family and the game. Work with CJ here.

 

Blake Swihart

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Blake Swihart is a catcher for the Texas Rangers, and another former World Series champion. Blake is soon to be a dad, and he is more than excited to show it! Blake is a great candidate for sponsorship campaigns as he enters a new phase in his life, giving new visibility to the novel aspects of his life. Partner with Blake Swihart here.

These are just a few of our amazing athletes who are on our platform today. Check out the rest of our MLB athletes here or view all 6,000+ athletes here on the platform to find the perfect partner for your next sponsorship campaign.

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Athletes in Affiliate Marketing

Apr 10, 2020 4:44:48 PM / by Joel Dehls posted in increase sales, influencer marketing, instagram, marketing, marketing ideas, marketing opportunities, sports, sports brands, deals, Parterships, Tik Tok, affiliate marketing

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While scrolling through Instagram stories, chances are you’ll find at least one person asking you to swipe up or use their discount code. It’s easy, nonchalant, and we don’t think twice about it. Advertisers are using this type of marketing, coined affiliate marketing, as another way to promote their products. There has never been a better time, as an athlete or a brand, to get started with your affiliate program.

Although affiliate marketing has been around for years, many people are still not aware of what it is and have not yet taken advantage of the opportunity. As a brand, you are using a third party (the athlete) to sell your product or drive traffic to your website. You will give this athlete some of your product and a unique URL or discount code for them to share with their followers across all their social media platforms. The athlete will create content with your product and share it with their fans while providing the code. The URL/code can be trackable so that you can track the performance of the athlete’s post and, in some cases, pay them commission off of it.

As an athlete, it is important to remember that you’re more than a salesperson, you’re partnering with that brand. While you are endorsing the product, you should be doing more than just posting once or twice on your story. You must engage with your audience, who are now your customers. The more you show your followers that you believe in this product and show how it helps you, the more interest it will create. Check out Ebony's post below:

Athlete Ebony Morrison posing for a sponsored photo with Ideal Lean.

With the Coronavirus pandemic causing a major halt in the world, brands are being forced to cut back on costs. For many brands, spending your budget on a 30-second TV commercial is not financially feasible. Instead, you can spend a fraction of that and partner with an athlete. As a brand, picking an athlete gives you more control over who views your products. Rather than spending more money on an ad that may be seen by a larger audience, you can use athletes in affiliate marketing to focus on your desired target audience. You should also consider the type of ads you are generating. When you go on a website and an ad comes up on the top banner, what are the odds you click on it and go purchase something? Even if the ad is relatable, there is a good chance you will skip over it. Now, what if your favorite fitness instructor is giving you 20% off supplements? Odds are that will drive you to the website and see what that brand has to offer. Fans trust their favorite athletes and are willing to listen to their opinions. Athletes in affiliate marketing are a good way to effectively interact with customers and let them know about your product.

 

Athletes across the world are sitting at home with more free time than they could have ever imagined. As an athlete, no matter how big of a following you have, now is the perfect time for social media to be used as another source of income. All it takes is a few posts or stories on your Instagram to become an affiliate marketer. It is important to remember a few things once you partner with a brand. First, you must create a personal connection with the brand and product you are promoting. If you believe in the product, it will be easier to sell to your followers. Second, it’s important to diversify, but don’t go crazy. Chances are the followers you have are interested in the sport you practice. If you stray too far away from your niche, it could negatively impact sales. Lastly, stay on top of trends. Things change quickly, take the substantial rise of TikTok for example. You must be able to realize when something is trending up and when it is trending down and be able to capitalize on these trends before it’s too late.

Today, merchants see about 23% of their revenue being generated from affiliate marketing. With athletes having to think of creative ways to generate income, and brands trying to cut back costs, look out for affiliate marketing to take on a larger market share. Whether you are an athlete or a brand, capitalize on this opportunity for athletes in affiliate marketing and talk to an OpenSponsorship representative today, info@opensponsorship.com.

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Athletes on TikTok

Mar 30, 2020 4:08:57 PM / by Zack Smith posted in ad, ads opportunities, how to find sponsorship, influencer marketing, influencers, LeBron James, marketing, marketing ideas, marketing opportunities, marketing strategy, marketing tools, NBA, open sponsorship, OpenSponsorship, shaquille o'neal, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sponsorship, sponsorships, sports, sports marketing, sports marketing campaigns, sports sponsorship, sports sponsorships, sports technology for athletes, athlete endorsement, Athlete Endorsements, athlete marketing, athletes on social media, Basketball, brand deals, Brand Endorsements, brands, Endorsement, endorsements, fan engagement, National Basketball Association, trends, Tik Tok

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The Coronavirus pandemic has taken the sports world by storm, and athletes now have an unprecedented amount of time on their hands leading to an increase in the number of athletes on TikTok. Some are taking on new hobbies -see Giannis Antetokounmpo learning the guitar and Cody Zeller learning to cook and play the guitar (well, trying to). Some are doing their best to stay in shape at home- nice setup, Serge Ibaka! But most of all, athletes are more active and engaging on social media than ever before. The most interesting takeaway from this uptick in social media activity has been the increase in athletes on TikTok.

If you’re not familiar by now, TikTok is a social media platform where users can post short videos of just about anything they want- dancing, comedy, music, tricks, or one of the countless “challenges” that go viral on the platform. TikTok began to take off in 2019 has over 500 million active users, making it a great place for influencers, like athletes, to build their brand and engage with their audience.

The sports world began to take notice long ago, with teams, leagues, broadcast networks, and even team mascots creating accounts and regularly posting content, ranging from highlights, messages from players, and just normal funny clips. The NBA even invited TikTok stars Addison Rae, Charli D’Amelio, Dixie D’Amelio, Chase Hudson, and Jalaiah to 2020 All-Star Weekend. The former three made videos with several NBA stars, including OpenSponsorship athletes Nikola Jokic and Pascal Siakam, and even helped out Aaron Gordon with this Dunk Contest dunk! And now, with athletes home and quarantining, they have had the time to join in on the fun themselves, and we love seeing athletes on TikTok.

Philadelphia 76ers rookie Matisse Thybulle was one of the first- “the only logical thing for me to do at this point is to start making TikToks!” He has been regularly posting content, even taking the time one day to interact with a fan who was hoping an NBA player would notice his post. Star Grizzlies rookie Ja Morant joined in too, making a fake player introduction to help cope with him missing basketball. Young Thunder stars Shai Gilgeous-Alexander and Darius Bazley teamed up in a different way than usual to perform one of the hundreds of viral dances that become popular on TikTok.

But it’s not just the young guys having fun on TikTok, even the world champ athletes are on TikTok! LeBron James and his family enjoy the platform, where LeBron’s son Bronny posted a video of the family dancing that LeBron later re-posted on his Instagram story. Retired athletes on TikTok include NBA Hall of Famer Shaquille O’Neal who is a regular on the platform and collaborated with Forto Coffee to create a fun and energized post promoting their coffee shots that received over 310 thousand impressions and nearly 19 thousand engagements.

TikTok is the hottest social media platform in the world right now and athletes on TikTok prove that the sports world is taking notice. These posts garner massive amounts of impressions and engagement from fans and partnering with athletes on TikTok is the perfect way for brands to connect with these audiences. Talk to an OpenSponsorship rep today to take advantage of this opportunity, or send us an email info@opensponsorship.com

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