Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Sports innovation for athletes

Jun 23, 2017 3:59:58 PM / by Arsène Rasoamanana posted in american football, humon, influencer marketing, innovation, innovation for athletes, innovations for athletes, marketing, marketing opportunities, NBA, NFL, Sponsor, sponsoring athletes, sponsorship, sport technology, sports, sports innovation for athletes, sports marketing, sports sponsorship, sports techie, sports technology, statsports, UFC, vicis, athlete health, athletes on social media, Brand Endorsements, breakthroughs, Endorsement, football, guardlab

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What's cooler than sports innovation for athletes? It enables athletes to play harder for their team, be safer while competing and fans can know more about their favorite athletes.

OpenSponsorship is the leading marketplace for sports sponsorship. We are finding ways to connect more of these cool brands to professional athletes. This week we have been focused on finding out who are the coolest companies bringing sports innovation for athletes. We then find ways to make these matches between the brands and pro athletes. We help the sports innovation companies decide who to use, what to do and how to do it (clue: largely social media and content marketing based).

Our friends over at Sportstechie have been a major source of knowledge to understand who is leading the charge in sports innovation for athletes. We have also been referencing the sports brands highlighted by the Sports Technology Awards (quick plug: we were named a finalist in 2015 in the category of Best Technology facilitating commercial returns!).

So how do we do this matchmaking process for these companies who are bringing sports innovation for athletes? Thanks to integrations with IBM Watson and the largest marketplace network of athletes, globally, we are able to find which athletes who are talking about sports innovation; who are already promoting innovative products and even find which athletes get the best engagement on social media when they do promote a sports innovation for athletes.

Our Top 4 Sports Technology Products Which Stood Out As Great Sports Innovation For Athletes And Teams

I/ GuardLab's 3D Printed Mouthguard

Sports innovation, sports technology: Guardlab, 3D printed mouthguard

Concussions are plaguing sports nowadays and thus this first entry on our 'sports innovation for athletes' list operates in the all-important security space. According to Head Case's website, the number of total concussions doubled from 2002 to 2012. Mouthguards are an integral part of head protection in many sports. Such as rugby, soccer, american football, combat sports and of course martial arts. Lots of players throw their elbows from left to right at head height. It is easily understandable that players want to protect their head, mouth and teeth. 3D printed mouthguards ensure a top-notch fit and thus, protection.

Our idea for this sports innovation, Guardlabs, is to find an athlete that is not happy with their current fit, and design a custom product for the athlete to use. A great before and after shot showing the better fit would be great. Using an MMA fighter who is known to produce great content would be recommended. Someone such as Andre Fili - full disclosure we assume he wears a good mouthguard.

II/ Vicis' Zero 1 Football Helmet

 

Sports innovation for athletes: Vicis Zero 1 Helmet Vicis Zero 1

 

Football helmets are known to be hard, very hard. Football helmets all feature the same principle: a hard shell coupled with padding inside for comfort and shock absorption. However, Vicis is going in the opposite direction by featuring a soft shell and multiple layers to redistribute the impact over the whole helmet. And thus this helmet is second on our list of best sports innovations for athletes.  Judging by their testing, helmets are much more efficient by absorbing impacts with a soft and adaptive surface. This approach could reduce concussions significantly.

Our idea for this sports innovation, Vicis, is to find an athlete that is known for hard knocks. Such as a Defensive Tackle in the NFL e.g. Cleveland Browns athlete Desmond Bryant.

III/ StatSports' Sensors

Sports innovation, Sports technology: StatSports tracking device and software

StatsSports have been developing sensors which are being used by lots of sports teams across 6 of the most popular sports in the world. Soccer (FC Barcelona, Juventus), rugby (Springboks, Chiefs), football (Panthers, Raiders), hockey, athletics and basketball (Grizzlies, Wizards). These Sensors get into our list of top sports innovations for athletes thanks to the incredible accuracy in measuring many criteria. E.g. for American football - Power, Snap reaction, speed and acceleration at time of first hit. This sports innovation is all about helping performance.

Our idea for StatSports, is to use their sports innovation for athletes, by exemplifying the accuracy of Statsports Sensors over traditional methods. They could have a NFL player do the 40 yard dash and then post it on social media. Fans could guess what the acceleration rate was, and whoever got closest to the StatSports time gets to meet the player. Jeremy Langford, NFL running back for the Chicago bears would be great for this sponsorship.

IV/ Humon Hex

Sports innovations for athletes: Humon HexThis innovation in sports for athletes focuses on performance and predicting tiredness, by determining Oxygen levels in real-time. This sports innovation also helps athletes know if they are warmed up enough before a workout. Then allows athletes to set limits for a workout and enables athletes to quantify the effort they are putting in.

Our idea for Humon Hex is to use their sports innovation on athletes who have been active on social media talking about oxygen levels and its importance. E.g. recently surfer Luke Davis told his Twitter followers that he was taking "oxygen utilization" supplements.

If you are a brand sign up for free here to access our roster of 2600+ athletes, teams and events. If you are an athlete you can sign up for a free account here. Then, start applying to campaigns posted by our brands! :)

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The UFC Revolution is Being Televised

Nov 15, 2016 11:59:54 AM / by Ishveen Jolly posted in Joe Warren, Las Vegas, Matt Brown, Monster Energy, Reebok, Rolls Royce, Ronda Rousey, sponsorships, Toronto, UFC, UFC 206, UFC 207, Brand Endorsements, Conor McGregor, endorsements

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If you didn’t know who UFC star Conor McGregor was when we gave his video game appearance a shout out in our blog post last week, chances are that you became aware of him over the weekend. Despite being 5’9”, he has become a giant within the UFC along with the gold standard for sports sponsorship.

 

Rolls Royce knows that luxury and style can be found in the UFC. 

 

He is so valuable, in fact, that he recently requested ownership in the multi-billion-dollar-valued UFC to continue performing. He has taken over the UFC scene and his image and following are incredibly valuable- including for brands looking to sponsor.

McGregor, who is known for his dominating record, lavish lifestyle, and unapologetic antics, drew sponsorships from the likes of Reebok, Monster Energy, and Rolls Royce well ahead of his meteoric rise to stardom. Expect to see plenty of Conor, and his endorsements, in 2017.

The UFC has two more mega-events scheduled before the end of the year; UFC 206 in Toronto on December 10th and UFC 207, featuring the hugely-anticipated return of Ronda Rousey, on December 30th in Las Vegas. To get brand exposure in front of these massive audiences, visit opensponsorship.com now to explore hosting a UFC-associated event, receiving logo placement, or even sponsoring the next Conor McGregor.

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**UFC 206 sponsorship availability**: View Matt Brown's OpenSponsorship profile here!

Joe Warren, who fights for Bellator MMA, also has availability for his huge Title Fight on December 2nd.

To learn more about opportunities with athletes in the UFC or any other sport, reach out to an OpenSponsorship rep today or send us an email at info@opensponsorship.com. Don't let this opportunity slip away!

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