Repurposing the content that comes from the athlete influencer deal is really important. We have written a lot on the topic of how to get the maximum ROI from athlete influencer campaigns by whitelisting the athlete social platform to boost ads, adding the athlete content to an email marketing campaign to increase click through rates, or adding the content to areas of your website to reduce bounce rates. 

A sometimes overlooked aspect of a sponsorship deal is the opportunity to be able to repurpose the content that the athlete influencer creates. By agreeing to a deal with an athlete on OpenSponsorship, you can request the rights to that content to be able to repurpose it in your marketing strategy, whether it be email marketing, including it on your website, or best of all, whitelisting the athlete's Facebook and Instagram accounts to run paid ads with the content.