Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Why Female Soccer and USWNT Players Are Great Athletes to Sponsor

May 28, 2020 2:25:23 PM / by Rachel Beran posted in influencer marketing, sports, women in sports, athlete marketing, soccer

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A combined 1.12 billion people around the world watched the 2019 FIFA Women’s World Cup tournament. In addition, more than 260 million viewers watched as the USWNT team played with confidence, strength and unity in a 2-0 victory over the Netherlands to seal their fate as 2019 World Cup winners. The team and players have garnered respect and admiration from fans across the world and continue to prove why they deserve it: One of the many reasons why these athletes make great sponsorship partners.

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Top 10 Instagram Influencers Who Are Mothers

Apr 22, 2020 4:59:41 PM / by Zack Smith posted in influencer marketing, influencers, instagram, sports, sports marketing, sports marketing campaigns, women in sports, affiliate marketing, mother's day

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In a few weeks, families around the United States will be celebrating Mother's Day and thanking their mothers for all of the sacrifices they make every day. In the sports world, female athletes juggle their athletic careers with their duties as mothers, often even having to take time off from their sport during and after pregnancy to care for their children and get their bodies ready to go back to competing.

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Athletes on YouTube

Apr 2, 2020 7:33:30 PM / by Zack Smith posted in social media, sponsoring athletes, sponsorships, sports marketing, sports sponsorships, women in sports, Parterships, trends, alex bregman, youtube, serge ibaka

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              Often times, professional athletes are known more for what they do in their given sport than for what they do in their personal lives. They spend so much of their time in the spotlight and they make more headlines for the accomplishments on the field. However, off the field, these athletes are the same as their fans. They have their own interests and hobbies that they enjoy doing in their free time, they crack the same jokes with their teammates and friends, and they binge-watch the same Netflix shows as the rest of us.

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Feminine Products and Sponsorship

Aug 23, 2016 10:16:44 AM / by Katie Vella posted in sponsorships, Uncategorized, women in sports, Female products

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Recently, OpenSponsorship was in the middle of creating a deal between a female athlete and what we thought was a makeup wipe brand. It was only when we got a call from the athlete’s agent that we realized that the brand, SweetSpot labs, makes cleaning wipes and soaps for vaginas, not faces. That led us to think about where feminine products fit in to the sponsorship world.

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