Often times, professional athletes are known more for what they do in their given sport than for what they do in their personal lives. They spend so much of their time in the spotlight and they make more headlines for the accomplishments on the field. However, off the field, these athletes are the same as their fans. They have their own interests and hobbies that they enjoy doing in their free time, they crack the same jokes with their teammates and friends, and they binge-watch the same Netflix shows as the rest of us.
Recently, OpenSponsorship was in the middle of creating a deal between a female athlete and what we thought was a makeup wipe brand. It was only when we got a call from the athlete’s agent that we realized that the brand, SweetSpot labs, makes cleaning wipes and soaps for vaginas, not faces. That led us to think about where feminine products fit in to the sponsorship world.