It is a bitter sweet time now that "The Greatest" according to Russell Wilson, NFL Seattle Seahawks QB, Tom Brady has entered retirement from his 22 season long career. After an outstanding twenty years with the New England Patriots and two seasons with the Tampa Bay Buccaneers, Brady has decided it is time to hang up his hat and move on.
While retirement can be a scary things for professional athletes, it is also one of the most rewarding times in their career. Retirement does not mean a career is full over either. Pro athletes often continue their career by endorsing brands, being brand ambassadors, and promoting products they truly love.
Tom Brady has made millions from his NFL career alone, but with the enhancement of endorsement deals Brady has almost doubled his earnings.
Here are some of the 2021 endorsement deals for Tom Brady :
Upper Deck
Sam Adams
Tag Heuer
Tom Brady is a high profile professional athlete, thus leaves him with the opportunity to work with many high profile and well established brands. This also demonstrates how practical working with athletes can be to help bring brand awareness to other small brands as well.
This is exactly what we do here at Opensponsorship. OS creates great relationships with small, medium, and large scale brands and connect them with both professional and collegiate athletes that are already on our platform. Sports marketing and brand partnerships are important aspects for all brands. There is no better way than to do so with athletes. Athletes can create brand awareness and also bring new demographics to the brand.
Tom Brady showcases this concept with his newly created sportswear brand "Brady". In Jan 2022, Tom capitalized on the new NIL landscape for college sports. He is using 10 collegiate athletes to endorse and promote his sportswear line.
I think Brady said it best himself, "Having athletes represent a brand is really special.... They are hardworking and driven players in the early stages of their careers and each one of them embodies the spirit and ethos of any brand that want to aspire."