Dominic Thiem

    Now more than ever, brands are leveraging influencer marketing to promote their products and maximize their revenue. When brand managers plan influencer marketing campaigns focused on their female consumers, they often select fashion, mommy, beauty bloggers or reality stars. We may be a bit impartial, but we think our roster of 1000+ female athletes are actually the perfect influencer and brand ambassador for your brand. Our female athletes love fashion and beauty, and are mothers, wives, and often come on TV in reality TV shows.

We believe that every company should sponsor Olympic athletes. Why? In the age of influencer marketing, Olympic athletes are amazing influencers to align your brand to. Olympic athletes optimize hard work, passion, total dedication, mental and physical fitness and well being. These traits by Olympic athletes are many that a brand would want to align with.

When looking at levering influencers for your YouTube advertising and marketing campaigns, athlete influencers are a great option. Athlete influencers are increasingly joining YouTube and producing great content that has high engagement, a lot of viewers. YouTube influencer marketing relies on the influencer being an expert for the brand - luckily for us and you athletes are experts and credible voices on many topics whether that be health + wellness, fashion, food, staying healthy, managing finances, caring for family and friends, entertainment, gaming, and many more topics.

These 10 money savvy individuals have defied the statistics about professional athletes and their finances. In their own ways, these athletes have found ways to save, plan for the future, and encourage financial literacy for athletes at all stages and beyond. Their passion for responsibly managing their own money has led them to be mentors for younger athletes and take on various projects to teach insights into finance. 

Looking to expand your marketing strategy in 2021? Have you wanted to work with athletes but didn't know where to start? OpenSponsorship is here to guide you through athlete sponsorship for the coming year to elevate your brand's marketing plans. Below is a curated list of top athlete influencers whose engagement rates predict a strong performance for the coming year. 

Georges St-Pierre

Although not known for their prowess in the octagon, Canada produced arguably the greatest mixed martial arts (MMA) fighter of all time in Georges St-Pierre. The recently retired fighter won titles in both the welterweight and middleweight divisions, making him just the 4th fighter in the history of UFC to become a multi-division champion. St-Pierre posted an incredible 26-2 record while being ranked as the #1 welterweight fighter in the world for over half of his illustrious career. The three-time Canadian Athlete of the Year also created the GSP foundation to prevent bullying and promote participation in youth sports.

As they say, everything is bigger in Texas – including the influence of athletes. Texas is known for its competitive sport teams at a variety of level. Many of the star athletes we see today are products of Texas. If they don't have roots in Texas, they may have played in one of the top college athletic programs in Texas, or perhaps on one of the many professional teams based in the state.

Rory McIlroy and Nike