Sponsorship of sports events has been a strategy in place for decades, however with the rise of digital marketing some marketers think event sponsorship is outdated - not the case! Sponsorship of sports events is more relevant, alive and effective as ever, thanks to a big need for brands to directly connect with their customers; get their products into the hands of customers and win trust and loyalty.
It is difficult to stand out on social media in 2019 - we all know this. As we discussed in this piece, brands are projected to spend more than $32 billion on social media platforms this year and already spent $442 million on influencer marketing in the second quarter of 2019 alone. To say it is difficult to get your message across may actually be an enormous understatement.
Here at OpenSponsorship we love working with a variety of different athletes each with their own unique interests. Having so many wonderful athletes with such a diverse range of passions lets us match the right brand with the right athlete. One of the most popular interests among our athletes is family. Athletes love including their families in their social media and fans don’t seem to mind either. Here is a list of our top 5 family-oriented athletes:
Influencer marketing is an affordable, effective way to build trust, increase brand awareness, and drive purchasing decisions.
At OpenSponsorship, through our innovative technology and extensive network of 5,500+ athletes, you can launch a successful influencer marketing campaign in 3 weeks or less.
Here's how to get started:
Are you new to the world of athlete sponsorship? For those with a lower budget, Instagram Stories may be the perfect way to test working with an athlete to promote your brand.
Trade shows offer an appealing way to increase your brand’s visibility, exhibit your newest products and services and engage with hundreds of potential customers. But with little time and lots of competition, it’s imperative that your brand stand out from the crowd.