Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

CBD For Athletes: Top 5 female Athletes Promoting CBD

Jun 29, 2020 2:00:29 PM / by Zack Smith

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CBD brands use OpenSponsorship to find the perfect athlete influencers to promote their products and spread awareness of CBD's benefits. A number of brands have teamed up with athletes who have created excellent content with these products to share with their social media followers. Here are our top 5 female athletes promoting CBD through OpenSponsorship:

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Using Content Marketing Strategies to Restart Your Season

Jun 26, 2020 3:33:38 PM / by Pemba C. Sherpa posted in athlete marketing, Content Marketing, Brand Marketing, Social Media Marketing

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Sports are back! Well, at least a few are. As some states in America gradually start to re-open, we have started to see a gradual increase in activity from the sports world as well. The NLF and the NBA have given permission to a select number of teams to open up practice facilities for voluntary workouts. The MLB is looking into hashing out the details of a proposal which looks to open up their season in July. What does this all mean for the rest of the sports world? It’s a sign of hope with a whole lot of red tape.

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Athletes in Daily Fantasy Sports Marketing

Jun 25, 2020 3:57:38 PM / by Ricky Straniere posted in sponsorship, sports marketing campaigns, daily fantasy sports, sports betting

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As Daily Fantasy Sports (DFS) become more and more popular, an increased number of partnership opportunities have begun to emerge across numerous platforms and interfaces. Daily Fantasy Sports platforms such as DraftKings and FanDuel have seen first hand the benefits of using athletes to assist in the  promotion and the use of Daily Fantasy Sports gameplay. 

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Top 10 Athlete Influencers For Father's Day

Jun 20, 2020 2:08:38 PM / by Jesse Prottas posted in Influencer, MLB, NBA, NFL, olympics, father's day

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With Father's Day approaching sooner than we may have expected, we've decided to take some time and look at some of the best father figure athletes on the OpenSponsorship platform.  With over 6,000 athletes on our platform it is hard single out a 'top 10' that are great fathers, especially when we know there are countless other athletes on our platform that are superstar dads.  This list is comprised of those all-star dad's that have no hesitation in showing off their beloved children  on their social media pages for their fanbase and the entire world to see.

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CBD Sponsorships in Sports

Jun 19, 2020 4:51:33 PM / by Zack Smith posted in NBA, NFL, NHL, Golf, cbd, pga

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The legalization of CBD in all 50 US states in recent years brought a flood of brands selling different CBD products, and sports sponsorship has been the most popular area for their brands to build awareness and spread information about their product. The 4 major US sports leagues have not yet warmed up to the idea of embracing these brands as partners, but other sports leagues have started to work with them. This includes the BIG3 basketball league, IndyCar racing teams, and active players in the PGA. In addition, retired players in the NBA and NFL have teamed up for great sponsorship deals with CBD brands and these players have started to lobby for CBD products to be allowed for active players to use.

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How influencer marketing can help your brand take off for the product launch

Jun 11, 2020 5:59:17 PM / by Pemba C. Sherpa posted in influencer marketing, marketing strategy, athlete marketing, Brand Marketing, product marketing, product launch

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Let’s face it, you’re looking ahead to the product launch with anticipation but it’s paired with a whole lot of anxiety. How will your audience react to the product? Did you gain enough hype around the product to gather a sizable target audience? What will the reviews say? Will you hit the quota for sales or subscriptions? Where can you check to see if all the marketing you and your team did for the launch was successful? While all of these questions are running through your head, the clock ticks away towards the product launch. This is where influencer marketing with Opensponsorship comes into play.

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Fresh Content from the Cooler

Jun 5, 2020 12:20:31 PM / by Pemba C. Sherpa posted in influencer marketing, sponsorship campaigns, Content Marketing, Brand Marketing, product marketing

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In this age of digital content, authenticity reigns supreme. Now more than ever, brands from all industries have made it a priority to align themselves with the lifestyle of their target audience. Brand marketing strategies have centered around creating content that reflects the products and services being placed seamlessly around authentic content. When we speak of digital content, we are talking about videos, photos, and any other pieces of produced proprietary media. In regards to authenticity with digital content, there is a brand that I would like to highlight in this article, and that brand is YETI. YETI is a brand that manufactures outdoor lifestyle products such as ice chests, coolers, stainless-steel drinkware, and other related accessories. When it comes to brand alignment, YETI is far above its competitors.

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Three Ways Your Brand Can Benefit From Daily Fantasy Sports

Jun 4, 2020 11:01:56 AM / by Ricky Straniere posted in sports marketing, fantasy, betting, daily fantasy sports

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Daily Fantasy Sports (DFS) has become one of the most popular forms of sports gambling and betting within the last 3 years. Reporting a total of $350 million in revenue in 2019 alone, DFS is well on it’s way to creating a completely separate market from the traditional sports gambling landscape the industry has normalized. With countless marketing and partnership opportunities across DFS platforms like DraftKings, FanDuel, Yahoo Sports and Fantasy Draft; brands have the opportunity to promote themselves and potential partnerships in ways we have not experienced.  How can this benefit your brand you ask? Here are 3 ways your brand can benefit from Daily Fantasy Sports. 

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Working Out From Home: How Brands are utilizing content to reach their audience at home

May 29, 2020 5:53:50 PM / by Pemba C. Sherpa posted in influencer marketing, Fitness, Content Marketing, Brand Marketing, at home workouts, growth marketing

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While we are all practicing social distancing and staying home to bring down the curve. Some fitness brands are looking to help us lower our own unwanted curves from the safety of our home. Top fitness brands such as Peloton and Equinox have been very effective utilizing content marketing strategies to reach their target audience. Peloton has been leading the way with their own film studios which reportedly pumps out about 950 original programs per month. Equinox has started bulking up their social presence with the use of their social media platforms which now streams out live and pre-recorded workout sessions for all of its followers. Among both of these brands, there’s a resounding truth, content is king.

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Why Female Soccer and USWNT Players Are Great Athletes to Sponsor

May 28, 2020 2:25:23 PM / by Rachel Beran posted in influencer marketing, sports, women in sports, athlete marketing, soccer

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A combined 1.12 billion people around the world watched the 2019 FIFA Women’s World Cup tournament. In addition, more than 260 million viewers watched as the USWNT team played with confidence, strength and unity in a 2-0 victory over the Netherlands to seal their fate as 2019 World Cup winners. The team and players have garnered respect and admiration from fans across the world and continue to prove why they deserve it: One of the many reasons why these athletes make great sponsorship partners.

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