On March 24th 2021, OpenSponsorship held an amazing webinar in celebration of Women's History Month.
Being a professional athlete is undoubtedly a fantastic goal, for it allows people to make a living by working in what they love. It makes individuals tougher and mature faster, for there are multiple different sacrifices that people must make in order to be able to compete at a high level, so there is a lot of responsibility on each athlete. Unfortunately, not everything depends on the athlete. The path to becoming a professional athlete not only requires the athlete to be responsible and to commit seriously but also requires money (training, equipment, coach, travels, hotels, clothing, etc.). Here is when OpenSponsorship, the world's biggest platform connecting brands with athletes, comes along. OpenSponsorship gives the brands the opportunity to promote their products through the more than 8,000 athletes inside the platform and facilitates the athlete's job finding the right sponsor for them. For the brands, not everything is about the good results an athlete may have but how interesting and exposed an athlete is to the world. That is why, with its extensive list of important companies listed in the platform such as ESPN, Levi's, Sperry, as well as hundreds of startups and smaller companies, OpenSponsorship gives just that to an athlete: exposure, personal brand awareness, and multiple opportunities to connect with all kind of brands.
Without getting the proper amount of sleep, an athlete is unable to perform to his or her best ability both physically and mentally. Thus, in order to leverage influencers in your sleep focused campaign, look no further than athlete influencers to promote your brand. Athletes amass large followings on their social media pages that are impressionable and actively engaged. Because they truly understand the importance of sleep, athletes can speak passionately and persuade their audience to purchase a sleep product. Ultimately, creating partnerships with athlete influencers will allow sleep based companies to aggregate a profitable audience.
Now more than ever, brands are leveraging influencer marketing to promote their products and maximize their revenue. When brand managers plan influencer marketing campaigns focused on their female consumers, they often select fashion, mommy, beauty bloggers or reality stars. We may be a bit impartial, but we think our roster of 1000+ female athletes are actually the perfect influencer and brand ambassador for your brand. Our female athletes love fashion and beauty, and are mothers, wives, and often come on TV in reality TV shows.
We believe that every company should sponsor Olympic athletes. Why? In the age of influencer marketing, Olympic athletes are amazing influencers to align your brand to. Olympic athletes optimize hard work, passion, total dedication, mental and physical fitness and well being. These traits by Olympic athletes are many that a brand would want to align with.
When looking at levering influencers for your YouTube advertising and marketing campaigns, athlete influencers are a great option. Athlete influencers are increasingly joining YouTube and producing great content that has high engagement, a lot of viewers. YouTube influencer marketing relies on the influencer being an expert for the brand - luckily for us and you athletes are experts and credible voices on many topics whether that be health + wellness, fashion, food, staying healthy, managing finances, caring for family and friends, entertainment, gaming, and many more topics.