Why Roblox Is the Future of Brand Marketing
If you’re trying to reach Gen Z, you need to go where they live—and right now, that’s inside Roblox. With over 180 million active users, Roblox has outpaced both Instagram and TikTok for time spent. It’s not just a game—it’s a digital world.
Brands that embrace Roblox brand marketing are tapping into a deeply engaged audience. And by partnering with the right influencers—especially athletes—they’re doing it with cultural authenticity and serious ROI.
What Is Roblox Influencer Marketing?
Roblox influencer marketing is the next evolution of social commerce. Instead of static ads, brands can create branded Roblox experiences, virtual items, or game-based campaigns that let users interact with their products in a native, fun, and social environment.
At OpenSponsorship, we help brands launch these experiences with athlete influencers who already have credibility with Gen Z.
Why Athletes Are Perfect for Marketing to Gen Z
Athletes are more than just sports figures. They’re content creators, streamers, and gamers. Many are already playing Roblox—and their fans are too. When an athlete promotes your brand in Roblox, it feels genuine. It's not just marketing. It's a moment.
This makes athlete marketing to Gen Z inside Roblox a powerful combo of credibility and reach.
What Do Branded Roblox Campaigns Look Like?
Here’s how we help brands show up inside Roblox in meaningful ways:
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Virtual Merch Drops – Branded hats, jerseys, or product-themed avatar gear
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Custom Roblox Worlds – Build immersive spaces that tell your brand story
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Influencer-Led Challenges – Sponsored missions and gameplay featuring athletes
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Social Cross-Promotion – Athletes promote the Roblox experience on TikTok, Instagram & more
These aren’t just ads—they’re experiences fans want to join.
Case Study: Psycho Bunny x Roblox x NFL Stars
We teamed up with Psycho Bunny and athletes L’Jarius Sneed and Demarcus Lawrence to launch a multi-platform campaign combining Roblox, social media, and athlete influence.
The impact:
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560K+ video views
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Comments & shares that blew past benchmarks
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2.5x higher engagement than typical sponsored posts
It worked because the athletes actually played and promoted the game—fans loved the authenticity.
Why Choose OpenSponsorship for Roblox Marketing?
We’re the leading marketplace for brand-influencer partnerships, now expanding fully into Roblox advertising for brands. With 19,000+ athletes and full campaign management, we offer:
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Talent sourcing + matchmaking
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Creative strategy for Roblox campaigns
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Full execution and performance tracking
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Exclusive access to athlete gamers & Roblox influencers
Ready to Build Your Branded Roblox Experience?
If your brand is targeting Gen Z and you're not in Roblox yet, you’re missing one of the biggest opportunities in digital marketing today.
👉 Schedule a call with OpenSponsorship and let's create a custom Roblox campaign that connects with Gen Z—authentically and impactfully.
