What's cooler than sports innovation for athletes? It enables athletes to play harder for their team, be safer while competing and fans can know more about their favorite athletes.

Imagine a world where global merchandising behemoth Nike ceases to exist. Can’t do it, can you?

So your consumers follow golf, but you don’t want to wait until the Masters in April to get into sports sponsorship? Well, events take place across the globe year round and Hero Motocorp, the largest two wheeler manufacturer in India, is hosting their annual Ladies European Tour event this week!

We hear it all the time: Sports sponsorship isn't a B2B strategy. There's no concept of B2B sports sponsorship.

While it's a valid concern from companies who focus on B2B sales ... if you think about the pro sports community and the $60B in sponsorship spend that you see at work every time you tune into a game, you’ll realize that this thinking has little merit.

On Sunday, October 23rd, former Wisconsin Badger basketball standout Josh Gasser attended a Cyc Fitness exercise class in Madison, WI as part of a sports sponsorship deal reached through OpenSponsorship. The athlete endorsement agreement also included an Instagram post in the days leading up to the event.

We believe that an athlete influencer can be an effective voice for any brand.

Do you ever see a celebrity endorsement and think to yourself “he/she is a perfect sponsor for that brand”? Lincoln and Matthew McConaughey, Apple and Justin Long, even Progressive Insurance and Flo (she’s a celebrity now, right?).