The best content for brands & athletes to get sponsorship right!

Sports innovation for athletes

Jun 23, 2017 3:59:58 PM / by Arsène Rasoamanana posted in american football, humon, influencer marketing, innovation, innovation for athletes, innovations for athletes, marketing, marketing opportunities, NBA, NFL, Sponsor, sponsoring athletes, sponsorship, sport technology, sports, sports innovation for athletes, sports marketing, sports sponsorship, sports techie, sports technology, statsports, UFC, vicis, athlete health, athletes on social media, Brand Endorsements, breakthroughs, Endorsement, football, guardlab

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What's cooler than sports innovation for athletes? It enables athletes to play harder for their team, be safer while competing and fans can know more about their favorite athletes.

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Brand Ambassadors aren't always One in a Million!

Nov 22, 2016 3:11:19 PM / by Ishveen Anand posted in Amir Khan, IBM Watson, LeBron James, Matt Brown, Michael Jordan, nike, OpenSponsorship, Social Insights, sponsorship, sports sponsorships, Athlete Endorsements, brand ambassador, Brand Endorsements, Chad Johnson, Cristiano Ronaldo, Endorsement

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Imagine a world where global merchandising behemoth Nike ceases to exist. Can’t do it, can you?

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DEAL OF THE WEEK (11.6.16 - 11.12.16)

Nov 11, 2016 11:47:21 AM / by Ishveen Anand posted in Hero Women's Indian Open, Ladies European Tour, sponsorship, athlete, Beth Allen, Brand, Brand Endorsements, Endorsement, Florentyna Parker, Golf, Hero Motocorp

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So your consumers follow golf, but you don’t want to wait until the Masters in April to get into sports sponsorship? Well, events take place across the globe year round and Hero Motocorp, the largest two wheeler manufacturer in India, is hosting their annual Ladies European Tour event this week!

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B2B sports sponsorship? That’s A-OK

Nov 1, 2016 1:50:06 PM / by Ishveen Anand posted in Aon, KPMG, Lotus, Manchester United, Phil Mickelson, ROI, sports sponsorship, teams, athletes, B2B, Barclays, Brand Endorsements, business, Dell, EMC, Endorsement, events, Formula 1, Guinness World Record

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We hear it all the time: Sports sponsorship isn't a B2B strategy. There's no concept of B2B sports sponsorship.

While it's a valid concern from companies who focus on B2B sales ... if you think about the pro sports community and the $60B in sponsorship spend that you see at work every time you tune into a game, you’ll realize that this thinking has little merit.

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DEAL OF THE WEEK (10.23.16 – 10.29.16)

Oct 27, 2016 10:16:43 AM / by Ishveen Anand posted in Josh Gasser, sponsorship, Wisconsin, Badger, Basketball, Brand, Brand Endorsements, Cyc Fitness, deal, Endorsement, exercise

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On Sunday, October 23rd, former Wisconsin Badger basketball standout Josh Gasser attended a Cyc Fitness exercise class in Madison, WI as part of a sports sponsorship deal reached through OpenSponsorship. The athlete endorsement agreement also included an Instagram post in the days leading up to the event.

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Which athlete is YOUR perfect match?

Oct 21, 2016 4:33:33 PM / by Ishveen Anand posted in Influencer, Leffen, Puma, Red Bull, Rickie Fowler, sponsorship, sports, Tom Brady, Ugg, athletes, Brand, Brand Endorsements, Endorsement

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We believe that an athlete influencer can be an effective voice for any brand.

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The Perfect Fit: Athletes and Menswear

Oct 18, 2016 4:03:43 PM / by Ishveen Anand posted in Apple, Justin Long, Kings and Jaxs, Lincoln, Matthew McConaughey, Mmebership, Progressive Insurance, Russel Westbrook, Sponsor, Superdry, Tie Bar, athlete, Brand, Brand Endorsements, Dwyane Wade, Endorsement, Eric Decker

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Do you ever see a celebrity endorsement and think to yourself “he/she is a perfect sponsor for that brand”? Lincoln and Matthew McConaughey, Apple and Justin Long, even Progressive Insurance and Flo (she’s a celebrity now, right?).

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