A combined 1.12 billion people around the world watched the 2019 FIFA Women’s World Cup tournament. In addition, more than 260 million viewers watched as the USWNT team played with confidence, strength and unity in a 2-0 victory over the Netherlands to seal their fate as 2019 World Cup winners. The team and players have garnered respect and admiration from fans across the world and continue to prove why they deserve it: One of the many reasons why these athletes make great sponsorship partners.
Why Female Soccer and USWNT Players Are Great Athletes to Sponsor
May 28, 2020 2:25:23 PM / by Rachel Beran posted in influencer marketing, sports, women in sports, athlete marketing, soccer
Top 10 Instagram Influencers Who Are Mothers
Apr 22, 2020 4:59:41 PM / by Zack Smith posted in influencer marketing, influencers, instagram, sports, sports marketing, sports marketing campaigns, women in sports, affiliate marketing, mother's day
In a few weeks, families around the United States will be celebrating Mother's Day and thanking their mothers for all of the sacrifices they make every day. In the sports world, female athletes juggle their athletic careers with their duties as mothers, often even having to take time off from their sport during and after pregnancy to care for their children and get their bodies ready to go back to competing.
Athletes in Affiliate Marketing
Apr 10, 2020 4:44:48 PM / by Joel Dehls posted in increase sales, influencer marketing, instagram, marketing, marketing ideas, marketing opportunities, sports, sports brands, deals, Parterships, Tik Tok, affiliate marketing
While scrolling through Instagram stories, chances are you’ll find at least one person asking you to swipe up or use their discount code. It’s easy, nonchalant, and we don’t think twice about it. Advertisers are using this type of marketing, coined affiliate marketing, as another way to promote their products. There has never been a better time, as an athlete or a brand, to get started with your affiliate program.
Athletes on TikTok
Mar 30, 2020 4:08:57 PM / by Zack Smith posted in ad, ads opportunities, how to find sponsorship, influencer marketing, influencers, LeBron James, marketing, marketing ideas, marketing opportunities, marketing strategy, marketing tools, NBA, open sponsorship, OpenSponsorship, shaquille o'neal, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sponsorship, sponsorships, sports, sports marketing, sports marketing campaigns, sports sponsorship, sports sponsorships, sports technology for athletes, athlete endorsement, Athlete Endorsements, athlete marketing, athletes on social media, Basketball, brand deals, Brand Endorsements, brands, Endorsement, endorsements, fan engagement, National Basketball Association, trends, Tik Tok
The Coronavirus pandemic has taken the sports world by storm, and athletes now have an unprecedented amount of time on their hands leading to an increase in the number of athletes on TikTok. Some are taking on new hobbies -see Giannis Antetokounmpo learning the guitar and Cody Zeller learning to cook and play the guitar (well, trying to). Some are doing their best to stay in shape at home- nice setup, Serge Ibaka! But most of all, athletes are more active and engaging on social media than ever before. The most interesting takeaway from this uptick in social media activity has been the increase in athletes on TikTok.
New sports technology: 4 of our favorites
Jul 11, 2017 10:33:18 AM / by Arsène Rasoamanana posted in AfterDark Technologies, american football, Influencer, influencer marketing, marketing ideas, Mobile Virtual Player, MVP, rugby, skiing, snowboarding, sponsoring athletes, sponsorship, sports, sports innovation, sports marketing, sports marketing campaigns, sports sponsorship, sports technology, sports technology for athletes, sporttechie, surfing, Uncategorized, athlete influencer, Brand Endorsements, CTRL Eyewear, cycling, FlyPro drones
New sports technology
Most aspects of our lives are now linked to the internet and electronics. Food delivery, social networks, shopping, entertainment, communication.. You name it. Sports are no exception to the rule. In fact, new sports technology might just be one of the most dynamic market as possibilities are pushed further everyday by both developers and athletes.
Sports innovation for athletes
Jun 23, 2017 3:59:58 PM / by Arsène Rasoamanana posted in american football, humon, influencer marketing, innovation, innovation for athletes, innovations for athletes, marketing, marketing opportunities, NBA, NFL, Sponsor, sponsoring athletes, sponsorship, sport technology, sports, sports innovation for athletes, sports marketing, sports sponsorship, sports techie, sports technology, statsports, UFC, vicis, athlete health, athletes on social media, Brand Endorsements, breakthroughs, Endorsement, football, guardlab
What's cooler than sports innovation for athletes? It enables athletes to play harder for their team, be safer while competing and fans can know more about their favorite athletes.
How Can Athletes Find More Marketing Deals?
Apr 11, 2017 2:43:54 PM / by Jason Lampkin posted in Influencer, influencer marketing, influencers, jason lampkin, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, Brand Endorsements, branding, business, gronk
Please allow me to introduce myself. My name is Jason Severiano Lampkin - that's me in the picture above - and I'm one of the new interns here at OpenSponsorship. Though many - if not all of you - will never have even heard of me, there once was a time when people thought the world would never forget my name. Instead, I became the man that many never even get the chance to know.
Overview of the Upcoming NBA Jersey Advertising Opportunities
Mar 31, 2017 5:01:12 PM / by Arsène Rasoamanana posted in ad, ads opportunities, jersey, jerseys, marketing, marketing opportunities, marketing strategy, marketing tools, NBA, OpenSponsorship, patch, sports, sports brands, sports league, sports marketing, sports sponsorship, Uncategorized, Brand Endorsements
It was the news that broke the internet in May of last year. No, not Kim Kardashian's bubbly balancing booty; we're referring to NBA commissioner Adam Silver announcing the opening up of NBA jersey advertising opportunities.
How Can I Find the Perfect Athlete to Promote My Brand?
Mar 24, 2017 5:38:54 PM / by Jason Lampkin posted in amanda ruller, Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, trago, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, Brand Endorsements, branding, business, gronk
Last week, we helped one of our brands (Trago) work with one of our athletes (Amanda Ruller) for an amazing social media post.
Shirt Sleeve Sponsorship Opens Up
Mar 20, 2017 4:34:14 PM / by Jason Lampkin posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, NBA, shirt sleeve sponsorship, shirt sponsorship, sleeve sponsorship, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business
Manchester City's 2007/08 season started with new owner Thaksin Shinawatra splurging £30 million by adding eight relatively high-profile players to the first team squad. The main source of the funds? The Thai billionaire businessman's bulging wallet. Sure, the teams sponsorship agreements helped, but secondary shirt sleeve sponsorship, which would have added another stream of income, hadn't even been considered. In fact, the idea hadn't even been considered in the entire soccersphere.