Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Future of Blockchain Sports Sponsorships

Mar 24, 2022 9:22:37 AM / by ABJ posted in influencers, marketing ideas, OpenSponsorship, sports brands, sports marketing, sports technology for athletes, branding, brands, endorsements, blockchain, cryptocurrency

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Future of Blockchain Sports Sponsorships

The 2022 global sports marketing report claims that blockchain companies investing in sports sponsorship is expected to reach US$5bn by 2026. Crypto sports sponsorships present an effortless entry towards the ultimatum of integration. Crypto payments for sports merchandise, tickets or salaries being paid in crypto are closer than they have ever been.

Crypto investment in sports sponsorship

OpenSponsorship’s association with the Dallas Mavericks is an excellent example. The NBA team, a step ahead, already accepts crypto payments for merchandise and tickets. Sports partnerships like these are a testament to overall growth and importance to various sports industries. But, how can one leverage crypto to assist in the success of their sports sponsorship business? There is arguably no better method to promote your business than to partner with a worldwide athletic property that can deliver your message to your target demographic directly. Already, we're seeing blockchain and crypto firms form partnerships with sports teams, such as Arsenal and Cashbet in English soccer or Dragon Coin and Techeetah in Formula E.

What are fan tokens and how do they work?

The sports sponsorship industry is continuously monitoring new synergies within the trending space of cryptocurrency. Fan tokens are cryptocurrencies linked to a certain team or league that can be used to exchange team-related value such as tickets, voting on club matters, granting retail discounts, and increasing fan participation. Fan tokens have already been implemented by Atlético Madrid, FC Barcelona, Paris Saint-Germain FC, AC Milan, Juventus, and AS Roma.

Fan tokens - digital asset for fans

Why is cryptocurrency essential to the sports sponsorship ecosystem?

There should be more opportunities for companies within the ecosystem willing to participate. Legitimacy and fan engagement are marked as the two key components for the success of sports sponsorship companies. Sport sponsorship organizations can leverage blockchain technologies by implementing a more secure and transparent ticket exchange system. This technology opens up the door for both sponsors and rights holders to forge new relationships by effectively democratising the sports sponsorship playing field so any brand can play on sport’s grandest stages.

Litecoin sponsorship for UFC

What should Sports Sponsorship industries keep in mind moving forward?

Despite the surge in interest in digital money, sports teams should be aware of the dangers that this new technology poses. The value of crypto-assets remains unpredictable, and the legal and regulatory landscape remains unsettled, despite the extraordinary rise. Due to the lack of consistency in this field, sports organizations will be forced to make agreements that hedge a contingency in order to save money if valuations shift. The emergence of crypto-assets, on the other hand, provides potential and excitement for the sporting world.

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4 Reasons to Add Athletes to Your Website

Mar 16, 2022 12:59:44 PM / by J F posted in influencers, marketing opportunities, Marketing Recommendations, marketing strategy, OpenSponsorship, sports marketing, Brand Endorsements, brands, endorsements, Pro Athletes

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4 reasons why Athletes are a good strategy when launching a new website

marketing, brand ambassador, new website, promotion

1. Putting an athlete image on the website above the fold / in the hero image can reduce bounce rates

social media, open sponsorship, media marketing

Starting a new website/ brand can often be hard to do. Currently, there are so many fake or uncredited websites. When creating a new website, adding reasons and things to the page can help it feel like a real page. Athletes are great ways to add credibility to your website. Placing an image of the athletes above the fold/ in the hero image can help reduce bounce rates, especially working with an athlete to do a quick video endorsing the launch of your new site. Athletes are often most credible as they can be easily looked up or are often already heard of. The sports world is massive and there are so many great athletes out there that cannot wait to be a part of a brand or company that represents who they are as athletes and also personally. 

2. Athletes can help to promote the new website through social and push traffic to you

Blog post, social media, credibility, new launch

Social media is a main component of our generation today. It is almost essential for companies and brands to have social media accounts in order to be successful. Using a professional athlete to promote your website can be game changing. They can reach many different target audiences and also in large amounts. Professional athletes can post on their social media promoting the product, service, or website. Again, it gives a massive weight of credibility!

3. Athletes bring credibility - having an athlete testimonial page can help to drive conversion

Testimonials are very important on any website. This is a moment for future customers to be able to witness and see how a product or service has been successful and how it can be beneficial in their lives. For customers, to see a professional athlete give their account for how a product or service benefited them can ultimately lead to new sales and customers. Once someone hears that a credible person used the product or service, they are often more prone to purchase it. Fun fact: Sports fans are 164% more likely to buy a product after an athlete they love mentions it. endorsement, ambassador, equity, royalty, product, service

4. Athletes are relevant to a wide audience - male, female, young, and old.

Through OpenSponsorship, you can easily choose from our roster of athletes to appeal to your brand's target audience. As mentioned above, an athlete's following can be large and can reach many different target audiences. Depending on your brand you can find a specific athlete that can help promote and endorse your brand based on their audience. Athletes are also more reliable because their following is often verified and all considered to be “real” follows. For example, if you are interested in a demographic of young adults between the ages of 18-26, then you are able to see that through our statistics of their following on our page.

athlete marketing sponsorship

OpenSponsorship is the largest digital marketplace making it easy for brands to partner with athletes. As you go onto our platform, you will be able to filter through 12,000+ athletes across 160 sports (including over 50% of the NFL and NBA) to help you select a specific athlete to help your brand or company excel. We support clients like Walmart, Sperry, FanDuel, and ESPN. We recently closed a $4.5M growth round, and are backed by NBA team owners, athletes, notable VCs, and world class accelerators.

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The Power of Female Athletes on Social Media

Jul 8, 2021 3:21:54 PM / by Tracey Wilson posted in Influencer, influencer marketing, instagram, marketing ideas, Marketing Recommendations, open sponsorship, Social Insights, social media, sports, sports marketing, twitter, athlete, athlete endorsement, athlete influencer, athlete marketing, athletes, endorsements, fan engagement, trends, Tik Tok, youtube, TikTok, soccer, fitness influencers, Social Media Marketing

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Social media has become an integral part of a professional athlete's career and female athletes seem to possess some of the larger followings, giving them strong influence. Not only can this help the individual athlete but it can be a powerful tool in highlighting women's sport, bringing more interest and additional coverage.  Female athletes can also evoke change in other ways by being an influencer, such as by using their own personal stories to inspire others. “The stakeholders on the commercial side of sports are constantly searching for the next frontier, the next growth play,” Dan Cohen, who leads sports marketing company Octagon’s media rights consulting division, said in an email. “It is clearly women’s sports.”

It has been reported that women's sport does not receive as much coverage and investment even though it has more room for growth than men's sport. In 2018 studies showed that only 0.4% of the total commercial investment (in sport) goes into women’s sport, despite a Nielsen report revealing that 84% of general sports fans have an interest in women’s sports. 51% of those surveyed were male, which means utilizing female athletes as a way to reach fans can be greatly beneficial. Deloitte projected that the rise of women’s sports in 2020 would dominate the sports industry and that “sponsors should consider getting involved now to capitalize on the new opportunities and avenues for engagement that this growth area may create.” The influence of social media has also grown since the Nielsen survey was taken, especially since digital activity has been vital to the survival of many industries and how many athletes and leagues interacted with their fans throughout the pandemic. Deloitte's survey found that millennials are 40 percent more likely than baby boomers to use social media to obtain information about their favorite teams and players. This behavioral trend emphasizes the importance of the digital connection athletes have with their fans and the power it wields. 

The pandemic was hard on the sport industry but women's sport continues to have strong growth and investment potential. NWGL's Packer said, "the amount of money that it takes for a company to meaningfully support a women’s league is so vastly different than what it takes to have the smallest piece of attachment for a men’s league.” A good example of this potential for growth is women's soccer in the U.S., which has seen an increase in interest that has translated into an increase in stadium attendance. In 2020 the NWSL was poised to have a record-breaking year after signing new broadcast deals, which resulted in a 22% increase in game attendance, according to Soccer Stadium Digest. In addition to this the women's NCAA tournament continues to prove that it can bring in viewers as it could fetch as much as $20 million a year as a stand-alone event on the open market. Now that things are getting back to normal women's sport will need to keep up the momentum.

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Top Vegan Athletes on OpenSponsorship

Jun 28, 2021 11:51:05 AM / by Tracey Wilson posted in Influencer, influencers, NFL Athletes, open sponsorship, OpenSponsorship, sports, sports marketing, sports sponsorships, athlete, athlete influencer, athlete marketing, athletes, Fitness, fitness influencers, Social Media Marketing, sustainability, vegan, healthy lifestyle

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Every athlete has a diet that works for them, but being healthy and fueling their body is key to their success. There has been a growing number of athletes who have moved to a more vegetarian or vegan lifestyle. Many of the athletes who have made the diet and lifestyle change now swear by it. This is not an easy change as professional athletes need to work with nutritionists to ensure they have the proper balance in their diet that would enable them to maintain their physique and to maintain a high level of performance for their sport. In fact a study published in 2015 in the American Journal of Health Promotion found that a plant-based diet can boost physical health and emotional well-being. As the lifestyle change has brought positives to many of the athlete's lives they often share recipes etc. with their fans and teammates.

“My clients see so many benefits to eating a plant-based diet that postseason, they don’t go back to eating as an omnivore or a carnivore,” Barbara Lewin, RDN, CSSD, LDN, a sports nutritionist who works with professional athletes noted.

Here are some of the top vegan athletes on OpenSponsorship.

Julia Hubbard

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Julia Hubbard has had a varied but successful athletic career, having competed as a Great Britain Bobsleigh athlete and Sprinter, bodybuilder, and Natural Pro with several federations. Hubbard has won three Natural World titles, three Natural universe titles, three Natural Olympia titles, and multiple British and Regional titles. Hubbard was a vegetarian for much of her life but went full vegan after a sever back injury from a bobsleigh crash, after which she has been quoted as saying,  “I had thought about going vegan many times but always thought it would be too difficult as an athlete and with traveling a lot. The turning point was my health. Now I wish I’d made the switch sooner!” In addition to her athletic achievements she has qualified as a Vegan Nutritionist, having a Degree in Physiology and Sports Science, Nutrition diploma and Personal Training qualifications.

Hunter Reese

Hunter Reese is an American tennis player and current ATP tour competitor who won the NCAA doubles championship and was ranked #1 in the NCAA doubles. He also competed in the 2014 US Open alongside partner Peter Kobelt after receiving a wildcard into the men's doubles draw. Reese has had some hurdles in his college career so it was not until 2019 that Reese became vegan, but has already begun to see some benefits, "I noticed a difference in my energy level and am more conscious of things I am putting into my body since becoming vegan. I was never a morning person and now I can wake up much easier. So I would say there has been an indirect benefit to my performance."

TJ Barnes

TJ Barnes has been a successful defensive tackle who has played in the NFL for the New York Jets, Buffalo Bills, Kansas City Chiefs, and the XFL New York Guardians. In 2018 he missed an opportunity to join the WWE because of his weight and poor eating habits, which is why he decided to go vegan saying, "I told myself I needed to change the way I eat because at the route I was going it was going to put me in an early grave. So I went Vegan!" He has since been able to loose weight, getting healthy, and he continues to look to the future.

Agnes Muljadi

Agnes Muljadi is a ballerina, actress, filmmaker and vegan influencer. Muljadi classically trained at Julia Bourlina Classical Ballet in Studio City, California, and has co-produced two independent films. She first began the vegan lifestyle in 2014 for health reasons, and has found that it has had additional benefits, "I tell everyone that the vegan life-style has greatly benefited me as an athlete. I’ve always said that I felt like I was given a new body after I became vegan. My stamina, endurance and energy levels have really improved. I also happily lost some weight after I transitioned to veganism." Her social influencer status has been bolstered by her dance photos and sustainable/vegan lifestyle content, which continue to bring in new and exciting dance opportunities.

Leger Douzable

Leger Douzable has had the opportunity to play for several teams within the NFL, including the New York Giants, Jacksonville Jaguars, New York Jets, Buffalo Bills, and San Francisco 49ers. Douzable is such a fan of the plant based diet that he shares his favorite recipes with his fans, such as his Vegan Strawberry Cream Cheese Stuffed French Toast.

Martina Leal

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Martina Leal, originally from Brazil, is a martial artist and fitness coach, who has also been a positive promoter of the vegan lifestyle through her social media accounts. In addition to working with her clients she enjoys training in Jiu Jitsu and running. She loves to cook her vegan recipes and understands the importance of keeping the body moving. Martina has bachelors of physical education with specialization in ginastica natural.

Josh Powell

Josh Powell is now part of the Big3, but he has a had a long and successful career within the NBA, having played for the Dallas Mavericks, Golden State Warriors, and LA Lakers. Powell is also a two time NBA Champion, FIBA Intercontinental Cup Champion, EuroLeague Champion, and WBA Champion. Powell has gained a real appreciation for healthy living, which is why he has been following a plant based vegan diet for about three years now.

Evan Engram

Evan Engram played for Ole Miss through college, and drafted into the NFL in 2017 where he has played for the New York Giants. Engram has also been been part of the PFWA All-Rookie Team and participated in the 2020 Pro Bowl. Since shifting to a plant based diet Engram has been able to continue to eat the large portions needed to fuel his body and continues to perform at a top level, which is why he sees it as, “a little investment but I think it’s pretty worth it."

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Influencer Marketing in Sport

Jun 3, 2021 10:19:46 AM / by Tracey Wilson posted in Influencer, influencer marketing, influencers, marketing, marketing strategy, open sponsorship, Russel Westbrook, social media, sports, sports marketing, athlete, athlete influencer, athletes, athletes on social media, Fashion, Fitness, Social Media Marketing

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The sports industry and its athletes have expanded their reach to the point of becoming influencers of fashion, lifestyle, fitness, and much more. Athletes can be a great resource to a brand and campaign in their ability to reach and connect with their fans and followers in a way that is hard to rival. In fact, the sports industry and market has been continuously growing, especially in this past decade, and is expected to grow by an additional 6%, reaching nearly $1,809.8 billion by 2022. The industry has grown in a way that has highlighted specific athletes and even enabled them to become household names as fashion and lifestyle icons. Much of this has been achieved through social media where athletes showcase more aspects of their lives and directly connect with their fans. Instagram drove more than $430M in Maximum Ad Value (MAV) during the first 9 months of 2019 with a 68% total value driven by sport properties and influencers.  Sports fans are a passionate consumer group who follow their favorite teams and athletes on various platforms where they see all the brands their favorite athletes associate with on and off the field. This is particularly true for youth because 32% of 13-36-year-olds, and 39% of 13-36-year-old males, follow athletes on social networks.

Athletes as Lifestyle Influencers

The health and wellness lifestyle movement has been on an upward trajectory for the past few years and athletes are in an ideal position to be influencers of this trend. This is because athletes are natural inspirations for exercise and fitness through their sport and daily lifestyles, which can be showcased through their personal social media accounts. This is why many look to their favorite athletes for inspiration and guidance towards a fit and healthy lifestyle.

The pandemic has contributed to this through the exponential growth of the at-home fitness industry. Through all the new developments and expansions brands and fitness influencers have done through the pandemic and quarantine has widened the scope of how the general public can get fit. A big part of this has come from fitness influencers and professional athletes who have shared their at-home workout routines and nutrition plans with their followers. Various sports teams and athletes have even participated or invited fans to join zoom workout sessions with them or to join them in a fitness challenge. This has enabled fans to become connected to their favorite athletes and sports in new ways.

This example of  Ashlyn Harris and Ali Kreiger doing a Zoom workout makes them more relatable and further connects them with their fans. This is because fans now have even more easy access to their favorite athletes, coupled with the boom in the use of digital communications, they actually have additional opportunities to interact with these athletes as well. So not only are professional athletes able to inspire aspirational athletes but to connect and inspire the average person as well.

Athletes as Fashion Icons

Athletes have a long history of collaborating with clothing brands, but they have gone beyond sportswear to become true fashion icons, even using their walk down stadium tunnels as their own personal runways. The rise of street style and athleisure has also been a contributing factor to the success of fashion influencers like that seen in the NBA. This influence is especially noticeable with younger audiences who are heavier social media users. These consumers develop deeper emotional and personal connections with athletes due to their affinity for the sport which also amplifies the connection they have with the style and brands the athletes promote.

Russel Westbrook is a great example of an active athlete who has become a fashion icon. He not only showcases his style en route to games and on social media, but he has also become a regular of fashion week and collaborator with apparel brands. He has become an influencer in more than one area, making him a more well-known name with a wider audience.

Since 2009 menswear has outpaced women's in sales growth and a recent report from Rakuten found that men are also engaging with fashion influencers at an increasing rate. Of the 3,500 surveyed consumers, most of whom were American, 65% of men said they interact with a style influencer every day.“ Men do not follow ‘style influencers’ in the traditional way women do, which is precisely why the NBA has been so successful,” Krista Corrigan, retail analyst at Edited, said. “The players have alternative mediums for reaching male consumers, and exposure is not always intentional. In particular, players entering the arena has become a regular aspect of game coverage. It’s one that is broadcasted across sports networks, news articles and team Instagram accounts. The player persona has evolved, and athletes are looked up to for more than just their abilities on the court.”

 

 

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6 Powerful Features to Help You Get The Most from OpenSponsorship

Sep 21, 2020 1:23:34 PM / by Juraj Mihalik posted in open sponsorship, OpenSponsorship, sports brands, sports marketing

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Sports sponsorship offers a huge opportunity to reach a target audience in creative ways via athletes, teams, and leagues from all over the world. Reach millions of consumers, drive excitement around your brand, or increase sales of your product or service.
 
OpenSponsorship goal has been to enable brands and athletes to seamlessly connect for sponsorship opportunities. Brands large and small can search through 7000+ athletes, teams, and leagues (spanning 50 sports and 40 countries), to find their ideal fit.
 
Here are 6 core features to help you maximize your time on our platform.
 
Let's dive in!
 
 

1. Campaigns

Campaigns are the most efficient way to welcome athletes to partner with your brand. Once your campaign is published, it is fully accessible to all athletes, teams, and events on our platform:
 
  • Start with a predefined campaign template, or with blank template.
  • Work with a local, national or global star, and filter what you're looking for based on sport, location, and follower count.
  • Pick a goal to help you maximize your returns. The most popular goals are increasing following or driving engagement on social media, increasing website traffic, and increasing sales of products or services.
  • Detail the goals for your campaign by setting deliverables. Be as clear and concise as possible so that applicants know what you're looking for. For example, "Post an Instagram story holding our water bottle with the logo facing to the camera, and also tagging our page."
  • Choose one or a combination of reimbursement types to best suit your marketing goals. Pick from Cash, Product, Royalty or Equity.

 
 
 
  ❗️With the OpenSponsorship Agency Plan, you get a dedicated Account Manager to help design and manage campaigns to ensure you're getting the most value out of your time and budget. Learn more about our Agency Plan here.
 
 

2. Search

One of the most challenging tasks when brands look to create sports sponsorship deals is finding athletes that are a good fit for your campaign. That's where OpenSponsorship Search comes in:
 
  • Target athletes whose followers are similar to your customer profile.
  • Find athletes who are married, have kids, have pets, or drink alcohol.
  • Filter athletes based on their personal interests.
  • Type in any keyword related to your brand and it will show you athletes who have mentioned these keywords on their social media.

 
 
 
 

3. Social Insights

OpenSponsorship has valuable social insight data to help you find the athlete whose followers best match your customer profile:
 
  • Utilize trend statistics such as social media performance, reach, activity, and engagement.
  • Find athletes whose follower demographics (based on age, gender, and location) match your customer base.
 
 
 
 

4. Send Campaign Invites Directly to Athletes

A great way to attract specific athletes to your campaign is to send them a direct invite. You can only start messaging athletes once they have applied to your campaign, so make sure you get those invites out!
 
  • Use our search box to find specific athletes who fit your budget and deliverables
  • Click the ‘Work With Me’ button, and then select ‘Send A Campaign Invite’
  • Athletes get instantly alerted once you invite them to apply to your  campaigns
 
 
 
 

5. Messages

Once an athlete has applied to your campaign, you can use our messaging feature to directly chat with them and iron out any details.
  • Discuss terms with athletes through our message center
  • Click the 'Request a call' button to have a member of our team set one up with the athlete 
  • Negotiate price and deliverables until both brand and athlete are happy.
  • Once you have come to agreement, prepare a proposal for the athlete using the 'Create Deal' button. This will be the basis of a contractual agreement. 
 
 
 

6. Application Review

Once you publish your campaign and athletes start to apply, you're ready to review their applications:

  • Athletes will include a short pitch to convince you why they’re the right fit for your campaign.
  • Athletes can answer any specific questions you might include in your campaign details.
  • Easily compare applicants based on price, social media following, and average engagement.
 
 

 

Over to you!

We want everyone to experience the benefits of our platform to realise how easy it is to create sports sponsorship deals. Whether you are an athlete or brand, you can create a free account here.
 
If you liked this post, you also might like How it work for brands and How it works for Athletes, Teams & Events.
 
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Three Ways Your Brand Can Benefit From Daily Fantasy Sports

Jun 4, 2020 11:01:56 AM / by Ricky Straniere posted in sports marketing, fantasy, betting, daily fantasy sports

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Daily Fantasy Sports (DFS) has become one of the most popular forms of sports gambling and betting within the last 3 years. Reporting a total of $350 million in revenue in 2019 alone, DFS is well on it’s way to creating a completely separate market from the traditional sports gambling landscape the industry has normalized. With countless marketing and partnership opportunities across DFS platforms like DraftKings, FanDuel, Yahoo Sports and Fantasy Draft; brands have the opportunity to promote themselves and potential partnerships in ways we have not experienced.  How can this benefit your brand you ask? Here are 3 ways your brand can benefit from Daily Fantasy Sports. 

 1. Room for additional growth from coast to coast.

As of today 43 states across the US have recognized DFS as another option to placing traditional sports gambling wagers. Certain states may have specific regulations as to which platforms and applications are valid, but in one form or another fans can participate in some type of DFS gameplay. Seven  states including Arizona, Hawaii, Idaho, Montana, Nevada and Washington have not yet approved any form of DFS participation. With the rest of the country open to DFS participation, this leaves room for the industry to grow  14% upon the approval of these seven states. A 2018 Ipsos study, commissioned by the Fantasy Sports & Gaming Association, found that 79% of fantasy sports players who are not current sports wagerers say they will likely participate in sports betting once legalized in their state. With room for the industry to potentially grow another 14%, sports marketing opportunities have the potential to further develop and grow alongside the changing industry from coast to coast. 

 2. More sports are open to DFS partnerships. 

 

With all 4 major US sport leagues (MLB, NHL, NFL, NBA) on board with DFS partnerships, the information has been made available to the rest of the sports leagues throughout the US who have seen the first hand benefits of DFS. More and more sports are developing their own partnerships in order to  capitalize on the changing sports betting landscape. This year both NASCAR and the new  PLL will integrate wagering into league partnerships. Earlier this year NASCAR announced that individual race teams will be allowed to display gambling sponsors and partnerships on their vehicles throughout the race. This is a massive step in the DFS segment by generating revenue from a wider fan base to include a greater variety of daily wagering options. With more sports getting in on the action, your brand will have increased sport marketing opportunities and have the ability to target new fans and demographics of each state. 

 3. DFS allows for an array of sports marketing opportunities. 

With this gambling segment being updated daily, your brand has the potential to create content that could change every single day.  Sport marketing opportunities can be implemented for a specific game, day of the week or time of day  depending on your needs as an organization.  This also allows your brand to interact with users across a growing array of sports leagues and series. Fans consume an average of 40% more sports and media content once they begin playing daily fantasy sports. There are endless tv shows, podcasts and websites that are created to promote DFS engagement and wagering tips. These outlets create an additional level for your brand to engage in sports marketing opportunities by introducing sports media into the sports gambling industry. 

 

If you would like to learn more about working with OpenSponsorship and how your brand can benefit from the growing daily fantasy sports industry, visit Opensponsorship.com  or email a rep at info@opensponsorship.com

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How Instagram Fitness Influencers are Working Out From Home

May 6, 2020 12:35:39 PM / by Zack Smith posted in home fitness, sponsored athletes, sponsoring athletes, sports marketing, athlete influencer, fitness influencers

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The Coronavirus has thrown the world for a loop and forced many of us to make major changes to our daily routines. Schools are closed, restaurants are closed, we're stuck video chatting our friends instead of seeing them in person, and, scary enough, gyms are closed! However, our OpenSponsorship fitness influencers haven't let this keep them from staying in shape and they're now working out at home while they don't have access to their gyms.

Fitness Instagram influencers are social media influencers that regularly post content revolving around their daily workout routines. Exercise tips, workout routines, and overall health and wellness advice are what these fitness influencers have built their brand around and it is a big reason why their fans follow them. Therefore, fitness influencers have been forced to adapt to these circumstances and try to keep up their regular routine from home without access to their gym. Here's how some of our favorite OpenSponsorship athletes and Instagram fitness influencers are working out from home with the help of some awesome sponsors:

Tigertail and Marquis Dendy

Marquis is a USA Track and Field athlete with a few first place finishes to his name in the long jump, including the 2015 USA Outdoor Championship and the 2016 USA Indoor Championship.

He teamed up with Tigertail to help support his #StayAtHome workouts, and got a little visit from his dog as well! Tigertail provides several different products to help support the workouts and recovery of fitness influencers, like foam rollers, massage tools, and muscle recovery kits!

Steph Earl and IdealFit

Steph is a weightlifter and nutritionist fitness influencer that creates content for her fans about both workout tips and diet tips to live a healthy all-around lifestyle. She is one of our top female fitness trainers and posts a bunch of workout videos on her account, including the post below.

IdealFit sent her some equipment to help with her at-home workouts, and they have a bunch of essentials for any at-home workout. Check out Steph's post for an awesome workout routine you can use at home!

Bill O'Brien and Jabra

Major key to a great workout: blasting your favorite music. And with Jabra's help, fitness influencer Bill O'Brien was able to listen to his favorite music with headphones made for workouts. Bill is a professional lacrosse player in the MLL and also founded his own nutritional supplement company, so he's making sure to stay in shape even during quarantine.

Jabra's headphones are sweatproof and waterproof and can also track your heart rate, your mileage, and mapping out routes for your daily run. Hard to imagine working out without these headphones, and now Bill doesn't have to do so anymore! (P.S. Bill is also one of our many athletes on TikTok- check him out here!)

Especially during times like these, we're glad to be able to introduce and connect fitness influencers with brands they love to help support their daily routines. To learn more about these brands and other athletes you can sponsor on OpenSponsorship, reach out to a rep or send us an email at info@opensponsorship.com. These are just three of our top fitness influencers with some recent content we loved, but the opportunities are endless with the athletes we work with!

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Top 10 Instagram Influencers Who Are Mothers

Apr 22, 2020 4:59:41 PM / by Zack Smith posted in influencer marketing, influencers, instagram, sports, sports marketing, sports marketing campaigns, women in sports, affiliate marketing, mother's day

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In a few weeks, families around the United States will be celebrating Mother's Day and thanking their mothers for all of the sacrifices they make every day. In the sports world, female athletes juggle their athletic careers with their duties as mothers, often even having to take time off from their sport during and after pregnancy to care for their children and get their bodies ready to go back to competing.

For this reason, athletes who are mothers can be the perfect influencers to include in your brand's influencer marketing campaign around Mother's Day. Read below for OpenSponsorship's Top 10 Instagram influencers who are athletes and mothers and about the sacrifices they have made for their families. They deserve all the love coming their way this Mother's Day!

10. Glory Johnson

Glory is an 8-year WNBA veteran currently playing for the Atlanta Dream. In 2015, coming off of her second straight All-Star appearance, she announced that she was pregnant and would be sitting out the entire 2015 season. In October 2015, 4 months before her due date, Glory gave birth to her twin girls Ava and Solei.

It is common for WNBA players to play internationally to make extra money during the WNBA offseason, and things were no different for Glory. When she was playing overseas in countries like Russia and China, her mother and sisters cared for her children. This was becoming increasingly difficult for Glory and, after two seasons of playing overseas after her daughters were born, she decided to return home.

Glory Johnson and her daughters Solei and Ava.
Glory and her children Solei, left, and Ava, right, in their bedroom (Louis DeLuca/The Dallas Morning News) (Louis DeLuca/Staff Photographer)

In May 2018, Glory purchased her first house for her and her two two-year old daughters. In an interview with the Dallas News, Glory said, "Having to do it all by yourself is really, really tough. Pulling all-nighters trying to get everything done before the babies come was tough, especially through training camp, but it was all worth it." Glory set up bedrooms and a jungle-themed playroom for the girls, equipped with a projector on the wall, jungle green chairs, a grassy floor and a tree on the wall made of pool noodles, and, of course, a giant pink dollhouse. 

9. Montana De La Rosa

Montana De La Rosa and her husband Mark, both UFC fighters, are also parents to their 9-year-old daughter Zaylyn. Montana and Mark are the only married couple to be signed to UFC contracts at the same time, but that has taken anything away from their jobs as parents. Zaylyn is following in her parents' footsteps in the family business, too- she is currently the Texas state champion wrestler in the open division, which is nearly all boys.

Montana De La Rosa and her daughter Zaylyn.
Montana and her daughter Zaylyn preparing a snack. (Cooper Neill, ESPN)

Montana got pregnant with Zaylyn in high school and had to give up an opportunity to wrestle at Oklahoma City University, the 4-time consecutive national champions. She met Mark in 2014 when Zaylyn was 3 and got married two years ago. Their schedules are now mapped out entirely, full of responsibilities as both fighters and parents. In an interview with ESPN, Mark said, "She's a supermom. When I'm 100% into training, I come home and do house stuff here and there. She'll go into the gym and be a professional athlete. As soon as she's done at the gym, she puts her mom hat on. She's a good fighter, good wife, good mom." Montana made the decision to put her career on pause as only a teenager, which is tough to swallow for most that age. However, now, she couldn't be happier. Her career is on the rise, she has an incredible husband, and her daughter is poised to follow in her footsteps and have a career in the UFC as well.

8. Bec Rawlings

Bec Rawlings is an Australian MMA fighter and mother of two young boys. Her second was born just months before her first MMA fight in October 2011, leaving her balancing caring for her two young boys and training to begin her MMA career. On top of all this, Rawlings was also stuck in a physically abusive relationship with her now ex-husband.

Rawlings lost her first fight, but bounced back after that with five straight victories. After two years of hiding her abuse, Rawlings finally filed a police report in 2012 and made the decision to leave the relationship on Mother's Day of 2013. Her past only fueled the fire for her career, and she now lives safely and happily with her two boys.

7. Lauren Holiday

Lauren Holiday is a retired soccer player who played in the NWSL and represented the United States in the World Cup and the Olympics. She was a part of the World Cup-winning US team in 2015 and also won two gold medals with the Olympic team. In 2013, she married NBA star Jrue Holiday after the two met and started dating as students at UCLA.

Lauren and Jrue Holiday and their daughter Jrue.Lauren and Jrue showing love to their daughter. (Lauren Holiday/Instagram)

In 2016, shortly after Lauren's retirement from soccer and six months into her pregnancy, it was discovered that she had a benign brain tumor. She gave birth to her daughter, Jrue Tyler Holiday, in September and had the brain tumor removed one month later. After the tumor was discovered, her husband Jrue announced he would be taking a leave of absence to focus on the health of his family. In February, three months after her daughter was born and her surgery was complete, she posted a photo of her daughter on Instagram and said she "had never known suffering like (she) experienced the last six months." Three years later, the family is happy and healthy with their beautiful daughter.

6. Sanya Richards-Ross

Sanya Richards-Ross is a former Olympic track and field athlete who won four gold medals during her Olympic career. While training for the 2016 Olympics, she suffered a hamstring injury and announced her retirement shortly after.

Sanya Richards-Ross, her husband Aaron Ross, and their son Aaron II.
Sanya and her husband, Aaron, and son, Aaron II. (Sanya Richards-Ross/Instagram)

In college at the University of Texas, she began dating former NFL cornerback and 2-time Super Bowl champion Aaron Ross and the two eventually got married in 2010. Shortly after her retirement, Sanya and Aaron announced the birth of their son Aaron Jermaine Ross II and has spoken extensively about the incredible positive impact that having a son has had on their lives.

5. Jennie Finch

Jennie Finch is a retired softball star who was a three-time All American in college at Arizona and a two-time medalist in the Olympics with the US National Team. Her husband Casey is also a former MLB pitcher. The two are parents to three children, sons Ace and Diesel and daughter Paisley.

Jennie's first son, Ace, was born in 2007. One year later, Finch competed in the Olympics with the US National Team and posted a 2-0 record during the competition where the US won a silver medal. This would be her last Olympic appearance, but Finch's career continued on in the National Pro Fastpitch softball league until 2010. Finch absolutely dominated in his career here, posting a 35-8 record and a 1.08 ERA.

4. Cat Zingano

Cat Zingano is a UFC fighter and the mother of one son, Brayden. In 2013, the undefeated Zingano was set to fight champion Ronda Rousey for a chance at the bantamweight title. However, a torn ACL suffered during a workout stripped this opportunity away from her and left her with a long road to recovery ahead.

Months later, in January 2014, her husband Mauricio was found dead near their home. Tragedy seemed to keep following Zingano, and eventually she decided to spend time in Thailand to recover both mentally and physically. Away from the bright lights and constant media attention, she was able to get back into shape and recover from past tragedy.

She was surprisingly released from the UFC, but signed a deal with Bellator in August 2019 to begin fighting there. Even when things seemed like they couldn't possibly be worse, Zingano stayed motivated and has a fresh start ahead of her.

3. Candace Parker

Candace Parker's name has been in the spotlight since her college days, being dubbed the player that could transcend women's basketball and become the face of the WNBA. She did not disappoint in her rookie year, taking home the Rookie of the Year and Most Valuable Player awards in the same season. Then, 6 months later, Parker made the announcement that she was pregnant.

This, of course, meant that her career would be on pause. After giving birth to her daughter Lailaa, Parker returned to the court just 53 days later and didn't miss a beat. Nearly 11 years later, she doesn't regret a single second of it.

Candace Parker and her daughter Lailaa Parker.
Candace and her daughter Lailaa. (Willy Sanjuan/Associated Press)

In 2016, Parker was surprisingly left off the Olympic basketball roster. When coach Dawn Staley took over the program, she talked to Parker and tried to lure her back to be on the 2020 roster, but Parker refused. She told the Daily News, “I understand the responsibility of it now, later in life when somebody does my daughter wrong, or she doesn’t feel that she was respected, I want her to have the ability and the amount of respect for herself to understand when it’s time to move on."

2. Sydney Leroux

Sydney Leroux is a star soccer player for the US Women's National Team and the Orlando Pride of the NWSL. Her and her husband Dom Dwyer, another professional soccer player, welcomed their second child Roux in June of 2019. Less than one month later, Leroux was back on the field practicing with the Pride and in September, she appeared in her first match since giving birth.

She was visibly emotional on the field after the match as she was joined by her 3-month-old daughter and later described the moment in a heartfelt post on Instagram. The caption read, "I love this game. This past year was filled with so many ups and downs but I made a promise to myself that I would come back. No matter how hard that would be. It’s been a long road but I did it. 3 months and one day after I gave birth to my baby girl.‬"

1. Bethany Hamilton

Bethany Hamilton is no stranger to overcoming obstacles. She has been in the spotlight since 2003 when, as a 13-year-old, she was the victim of a shark attack while surfing that nearly took her life. She survived, but lost her left arm as a result.

Surfer Bethany Hamilton and her family.

She was committed to continuing to surf and returned to competition in 2004, where she placed 5th in the NSSA National Competition in Australia. Her career continued into 2016 and she competed in, and won, several more events. In 2015, she and her husband Adam gave birth to her first son, Tobias, and later in 2018 they welcomed their second son Wesley to the world.

 

To learn more about these incredible athletes and many more and how you can sponsor them, contact an OpenSponsorship rep or send us an email at info@opensponsorship.com.

 

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