OpenSponsorship serves as a leading platform connecting brands with athletes, streamlining the sponsorship process and providing data-driven tools for identifying and collaborating with athlete influencers. Our vast network makes it easy for brands to engage with athletes who resonate with their audience and goals. We have the ability to provide a quick turnaround for not only social media, but live event appearances as well. Our Account Management team connects brands with athletes who amplify their message, increase brand visibility, and drive fan interaction through content tailored to reach diverse audiences—boosting reach and relevance in the sports landscape. Discussed below is our campaign with LIV Golf - a professional golf league designed to modernize and energize the sport, featuring shorter, high-energy tournaments with 54-hole competitions, no cuts, and a team-based format. In this innovative space.

Quick Turnaround

Managing turnaround effectively is crucial for building loyalty and enhancing market positioning. OpenSponsorship supports brands in accelerating and optimizing turnaround by connecting them with athletes and influencers who drive authentic, targeted engagement. By leveraging data-driven insights and tailored campaigns, OpenSponsorship helps brands quickly refine their messaging, reach new audiences, and strengthen existing relationships. Through strategic partnerships, brands can amplify engagement, improve retention, and create lasting connections with their target markets. 

LIV Golf was planning a live event and came to us to secure talent on short notice. Not only did we find the athletes to attend their event, but we were also able to incorporate the benefits of social media. Influencer Ben Kruper generated significant traction, boosting their online presence with engaging golf content that captivated fans. Influencers and athletes, with their loyal followings and relatable storytelling, serve as excellent vehicles for brand growth, fostering authentic connections and enhancing brand awareness on a large scale.

The Results

The power of a brand turnaround lies in its ability to adapt quickly, captivate new audiences, and reinvigorate engagement. LIV Golf’s partnership with OpenSponsorship is a testament to this potential, driving impressive results across social media platforms. Through collaboration with athletes, LIV Golf achieved significant traction, reaching millions of accounts and generating thousands of views on key content pieces. With targeted influencer campaigns, they also earned thousands of impressions, deepening their connection with existing fans and attracting new followers. OpenSponsorship’s strategic matchmaking and data-driven approach allowed LIV Golf to harness the full power of social media, turning visibility spikes into lasting engagement and establishing a strong presence in a highly competitive market.

Different social media platforms offer distinct ways to reach and engage audiences. For example, Instagram and TikTok thrive on visual storytelling, making them ideal for influencers and athletes to connect through captivating photos and short-form videos. Meanwhile, platforms like YouTube offer in-depth content and storytelling. By partnering with athletes and influencers, brands can effectively target a diverse range of audiences across these channels, leveraging the unique characteristics of each platform. These collaborations allow for tailored content that aligns with audience preferences, maximizes reach, and drives meaningful interactions, ultimately enhancing brand visibility and growth across different social media spaces.

Conclusion