Sponsoring trending athletes offers brands a powerful way to increase visibility, credibility, and engagement with target audiences. Athletes have loyal fan bases, and partnering with them allows brands to tap into those followers through authentic and influential endorsements. This can boost brand awareness and drive consumer trust. OpenSponsorship, an online marketplace that helps brands find and partner with athletes across various sports. Brands can filter athletes by sport, location, and social media following, making it easy to create and manage sponsorship campaigns. With tools for negotiating deals and tracking performance, OpenSponsorship provides an all-in-one solution. Here are some of OpenSponsorships trending athletes.
Top 10 Trending Athletes
Sarah Schmelzel (Golf): Competes on the LPGA Tour. In 2023, she had a strong showing, consistently making cuts and finishing in the top 10 at the Dana Open, showcasing her growing potential in the sport.
James Vick (MMA): Former UFC lightweight fighter known for his knockout power. Though currently retired from UFC, Vick was once ranked in the top 10, with notable victories against top contenders during his career.
Drew Rasmussen (MLB - Tampa Bay Rays): Pitcher for the Rays, Drew posted a 3.59 ERA in 2023 before being sidelined with an injury. He played a key role in Tampa Bay's strong season start, securing several important wins.
Natalie Achonwa (WNBA - Minnesota Lynx): Power forward/center for the Lynx, Achonwa brought defensive strength and leadership to the team. In the 2023 season, she averaged 6 points and 4 rebounds per game, contributing off the bench.
Stacey Lewis (Golf): Veteran on the LPGA Tour and Solheim Cup captain. In 2023, she continued to perform at a high level with several top-25 finishes, reinforcing her status as a leader in women’s golf.
Gorgui Dieng (NBA - Free Agent): The experienced center played for the San Antonio Spurs in the 2022-2023 NBA season, known for his defensive abilities and veteran presence. He averaged 4 points and 2 rebounds per game in limited minutes.
Patton Kizzire (Golf): PGA Tour golfer who had multiple top-20 finishes in the 2023 season. Known for his consistency and strong putting, he placed well in the FedEx Cup standings and competed in high-level events.
Victor Moses (Soccer - Spartak Moscow): The Nigerian winger had an injury-hit 2023 season but remains a key player for Spartak Moscow. A former Chelsea star, Moses excels in versatile roles both as a wing-back and attacking midfielder.
Genie Bouchard (Tennis): The Canadian tennis star made a comeback in 2023, competing in several WTA tournaments after recovering from injuries. She reached the second round at the French Open, showing flashes of her earlier brilliance.
Leon Lawson III (Boxing): An undefeated super welterweight boxer, Leon Lawson III has built an impressive record with his combination of speed, power, and technical skill. In his most recent bouts, he secured multiple knockout victories, showcasing his strong punching ability and ring IQ. Lawson continues to rise in the ranks as a promising contender in the super welterweight division.
Conclusion
Sponsoring trending athletes is a powerful way for brands to increase engagement, as athletes bring authenticity and influence that resonate with their fans. These partnerships help brands tap into new, loyal audiences, create relatable content, and build trust, ultimately driving higher visibility and consumer interaction. Athlete endorsements often lead to increased social media engagement, improved brand credibility, and stronger emotional connections with consumers. OpenSponsorship simplifies this process by offering a streamlined platform where brands can easily connect with athletes from various sports. With its robust search tools, campaign management features, and performance analytics, OpenSponsorship allows brands to efficiently negotiate deals and track their success, making it the ideal solution for maximizing the impact of athlete sponsorships.